how to get $1,000,000,000 in ten minutes using social media
TRANSCRIPT
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MAXIMUM OCCUPANCY /
HOW TO GET $1,000,000,000 IN TEN MINUTES USING SOCIAL MEDIA
MOSH.CO.NZ
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Pillars of Good Social:2.8 Million
1.7 Million
0.5 Million
0.5 Million
0.3 Million
0.5 Million
? Million
Fish where the fish are
Videos, easily shared, easy to find (SEO)
Professional person-person networking
Fast breaking, loved by the media
Beautiful, image rich, loved by women
Trendy, mobile photo sharing
Young, fun, images that disappear (supposedly)
Source: June 2015 Nielsen Net Ratings Data, ‘Active Users in NZ’
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NZ’s biggest website gets approx.
2 million visits per month
Facebook gets 2 Million users per day 30% are over 50
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Pillars of Good Social:• Depth over breadth - match objectives with
platforms, don’t be on everything
• Creativity + structure - social media will waste resources without good ideas and sound processes
• Integrated - social media is a great amplifier
• Platform agnostic - know what you own, and know what you rent
• Authenticity - don’t manipulate, give people a reason to care!
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604020
0.2
0.4
0.6
0.8
1.0
0
ENG
AG
EMEN
T %
(PER
CO
MM
UN
ITY
MEM
BER)
FREQUENCY (AVERAGE POSTS PER MONTH)
AREA OF CIRCLE REPRESENTS COMMUNITY SIZE
COCA COLA(246,466)
ANZ (68,298)
AIR NEW ZEALAND(951,713)
XERO(53,835)
ASB(128,803)
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FACEBOOK ADVERTISING(AND INSTAGRAM)
(OH YEAH, TWITTER TOO...)
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MAKE USE OF YOUR MOST VALUABLE RESOURCE:
U G C
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Q & A