Psst

You

300%your click through

rate by 200-300%?

Do you want to increase1

How about increasing your subscriber-to-lead

conversion rates by say… 51%? 1

Or even increase your online customers purchase

rates by 64% 1

Its easy!

Get yourself a marketing film!

But not just any marketing film…

BUDGETCHOOSING THE RIGHT PRODUCTION COMPANY FOR YOU

IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS

FILM MAKING DOES COST MONEY, NOT ONLY IS THE EQUIPMENT EXPENSIVE BUT ALSO THE MAN HOURS QUICKLY MOUNT UP. IF YOUR CONCEPT HAS CAR CHASES, EXPLOSIONS AND SPACE TRAVEL, THE COMPANY QUOTING £500 ARE NOT GOING TO BE THE PEOPLE TO BRING YOUR IDEA TO LIFE.

YOU GET WHAT YOU PAY FOR

THAT SAID, YOUR MARKETING VIDEO DOESN'T NEED TO COST YOU AN ARM AND A LEG, A SIMPLE, WELL MADE ‘TALKING HEADS FILM’ CAN BE VERY REASONABLY PRICED AND CAN LOOK GREAT! … JUST MAKE SURE YOU HIRE PROFESSIONALS; A POOR QUALITY VIDEO WILL DO MORE TO HARM THAN GOOD.

CREDENTIALSCHOOSING THE RIGHT PRODUCTION COMPANY FOR YOU

DON’T BE DAZZLED, DO YOUR RESEARCH

SHOWREELS ARE GREAT FOR PRODUCTION COMPANIES, A QUICK FIRE COLLECTION OF THEIR FAVOURITE SHOTS ALL LOOKING BEAUTIFUL, BUT WHAT A SHOWREEL DOES NOT CONTAIN IS THE FINISHED PRODUCTS. THE ART OF FILM MAKING IS NOT SHOOTING ONE NICE SHOT PER PROJECT, THE ART OF FILM MAKING IS USING THE MEDIUM TO CONVEY AN IDEA. MAKE SURE YOU WATCH SOME EXAMPLES OF FILMS A COMPANY HAS MADE, ASK FOR A COPY OF THE ORIGINAL PROJECT BRIEF AND CHECK THAT THE FINISH PRODUCT DOES THE JOB IT WAS INTENDED TO DO. EVEN IF THE COMPANY IS A NEW VENTURE THEY SHOULD HAVE A FEW EXAMPLE PROJECTS TO DEMONSTRATE THEIR SKILL LEVEL.

“THE BEST WAY TO PREDICT THE FUTURE IS TO STUDY THE PAST”

- ROBERT KIYOSAKI

WHILST YOU CHECK A COMPANIES BACK CATALOGUE MAKE SURE THAT THE FILMS YOU ARE SEEING ARE RECENT AND MADE BY THE SAME TEAM WHO WILL BE WORKING ON YOUR PROJECT. SOME COMPANIES HIRE FREELANCE DIRECTORS FOR A SMALL NUMBER OF SHOWCASE FILMS WHICH CAN BE DECEIVING AS TO THE COMPANIES GENERAL STANDARD OF WORK. SPECIFICALLY ASK FOR WORK FROM THE DIRECTOR WHO WOULD BE WORKING ON YOUR PROJECT.

EQUIPMENTCHOOSING THE RIGHT PRODUCTION COMPANY FOR YOU

“THE MOST POWERFUL WEAPON IN THE WORLD, IS THE CAMERA.”

- PAUL WATSON

CAMERA EQUIPMENT DATES VERY QUICKLY, AND THIS WILL IN TURN DATE YOUR FILM. CHECK THE PRODUCTION COMPANY IS USING APPROPRIATE EQUIPMENT FOR THE JOB.

THE RIGHT TOOLS FOR THE JOB

AS WELL AS UP TO DATE KIT YOU SHOULD CONSIDER YOUR NEEDS AND CHECK ANY POTENTIAL PARTNERS HAVE ACCESS TO THE NECESSARY SPECIALIST GEAR. DO YOU WANT YOUR FILM IN 4K? WILL YOU BE NEEDING ANIMATION?DO YOU REQUIRE SLOW MOTION? ALL OF THESE, AND MUCH MORE, REQUIRES SPECIFIC GEAR THAT WILL NEED TO BE PROCURED IN ADVANCE.

PLACEMENTCHOOSING THE RIGHT PRODUCTION COMPANY FOR YOU

“FAILING TO PLAN IS PLANNING TO FAIL.”

- ALAN LAKEIN

WHEN YOU DECIDE YOU ARE MAKING A FILM IT IS IMPORTANT TO THINK ABOUT WHY YOU ARE MAKING IT: WHAT IS ITS INTENT? WHERE WILL IT GO? WHO ARE YOUR AUDIENCE? THESE FACTORS SHOULD AFFECT THE PROCESS, ANY PRODUCTION COMPANY YOU WORK WITH SHOULD BE ASKING THESE QUESTIONS FROM THE GET GO, IF THEY AREN’T THEN YOU SHOULD BE WORRIED.

SPECIALITIESCHOOSING THE RIGHT PRODUCTION COMPANY FOR YOU

“BEING DIFFERENT IS THE GREATEST THING IN THE WORLD.”

- ELIJAH WOOD

IF YOUR ALREADY CONSIDERING A VIDEO MAYBE ITS WORTH GOING ONE STEP FURTHER. COMPANIES ARE BEGINNING TO FOCUS MORE AND MORE ON USING VIDEO IN INTERESTING WAYS. THE MERE CONCEPT OF DOING SOMETHING DIFFERENTLY IS ENOUGH TO GENERATE BUZZ ON ITS OWN, ITS EASY TO BUILD A SMALL MARKETING CAMPAIGN ABOUT YOUR UNIQUE FILM.

“IT’S BEEN PROVEN THAT INTERACTIVE VIDEO EASILY MANAGES TO DRIVE THE RESULTS ABOVE AND BEYOND ANADVERTISER’S EXPECTATIONS.”

- JACK THOROGOOD

INTERACTIVE VIDEO HAS PROVEN TO BE THE BIGGEST SUCCESS STORY OF THESE SPECIALIST VIDEO PROJECTS. RESEARCH SUGGESTS THAT INTERACTIVE VIDEO: INCREASES SHARES BY 800%INCREASES VIEWS BY 300% AND INCREASES USER ENGAGEMENT BY 90% FOR MORE INFORMATION ON INTERACTIVE VIDEO CHECK OUT OUR BLOG ON THE TOPIC: HTTP://REDBRICKFILMS.CO.UK/IS-INTERACTIVE-VIDEO-THE-FUTURE/

2

RED BRICK FILMS IS A FULL SERVICE PRODUCTION COMPANY BASED IN THE HEART OF MANCHESTER’S KNOWLEDGE CORRIDOR. WE SPECIALISE IN MAKING PROMOTIONAL FILMS THAT TELL STORIES. OUR WORK RANGES FROM INTERACTIVE CONTENT AND TRADITIONAL

CORPORATE FILMS TO ONLINE COMMERCIALS AND SOCIAL MEDIA MINI-DOCS.

WWW.REDBRICKFILMS.CO.UK

1. http://www.videobrewery.com/blog/18-video-marketing-statistics

2. http://www.dtslimited.net/interactive-video-changing-face-training/