How to Find a Job and

Make a Sale via LinkedIn

Rachel K. Bicknell

Bicknell Consulting

Rachel at BicknellConsulting dot com

Why

Professional networking tool. Used for:

Prospecting jobseekers and other business contacts

Finding potential clients, service providers, subject experts, and recommended partners

Developing referral networks Staying in touch with people Discovering inside connections to land jobs and

close deals

LinkedIn Stats Over 35 million users total Average household income of $109,000 Users tend to be more senior

66% are decision makers28% are director/VP level or above

More connections increases the likelihood of higher personal income

Salaried people between $200K-$350K were seven times more likely than others to have over 150 connections!

Why Brand Yourself on LinkedIn?

It’s about you, not your companyIt’s not who you know, it’s who knows

youIt builds name recognitionIt increases visibilityIt opens doors to future…

Pay increases or promotions Business deals Career opportunities

3 Degrees of Kevin Bacon

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LinkedIn Network Pyramid

YourConnections

YourConnections

Friends of a FriendFriends of a Friend

3rd Degree Contacts3rd Degree Contacts

Groups and OpenLink MembersGroups and OpenLink Members

Maximize Your Profile

Add all your employers, schools, degrees, certificates, associations, groups & interests

Give brief descriptionsJoin groups or start your ownState your goals in the summary section

You choose what information you want shown!

Start & Expand Your Network Gather all your old contact email addresses (E-

mail inbox, business cards, Act!, Goldmine, etc.) Merge all the above into one Excel sheet Save it as a CSV and import that into LinkedIn Or copy and paste addresses separated by

commas Once uploaded, you will notice many people

already have LinkedIn accounts. Invite them all! Search LinkedIn for other colleagues and

classmates

Inviting Contacts

The bigger your network, the more leads you can generate

Don’t invite people via the “Get Introduced Through a Connection” button

To add someone, find their profile then the click “Add [name] to your network” button

Search the LinkedIn Network

Search by: Common job titles Specific company names

Filter by: Geographic locations Industries Searching within your groups People who have joined recently

Company and Industry Advance Search

Search by company and keywords: Company: McDonalds Checkbox current company only Sort by: Keyword relevance

Search by industries and titles: Industry: Fast Food Title: Supervisor Location: Located in or Near the US, Postal Code

38017 Sort by: Degrees and endorsers

LinkedIn Introductions & OpenLink Messages

When contacting people… Be clear, brief, informative and honest Make sure the messages is personalized They will see your profile, which builds trust

Introductions and OpenLink messages are freed for reuse when: You withdraw the message You don’t get a response in 7 days The person accepts your message

What if Five Introductions is Not Enough?

You have used up all 5 Introductions. What

can you do now?

Pay LinkedIn for more Introductions and OpenLink messages.

Direct contact through research Make a phone call E-mail the person directly

Direct Contact Outside of LinkedIn

Right below their name is… Their title Their employer Their City and State

So you could… Google “Company, City, State” for work

numbers Use Zabasearch.com to get their home number Google “Firstname Lastname @company.com”

Google Where They Work

You know they work…

So find their company and call them at work

Find the Person at Home!

You know where they live, so call them at home

Canned Letter - Subject Line

Write a subject line that gets the

persons attention.

SUBJECT: Requesting Information

About the Burger Flipping Position

at McDonalds

Canned Letter - 1st Paragraph

First paragraph is the introduction.

To introduce myself, my name is <name here>and I found your information via LinkedIn. I have been researching companies and <company name> has a position that fits my skill set, <name/title of job>:

HTTP://URL.OF.JOB.POSTING.HERE.COM

Canned Letter - 2nd Paragraph

3 to 4 action items that fit the description

of the position.

Most recently at <last company worked for> I

worked extensively on burger flipping and

frying potatoes. I also worked at the cash

register when needed. At the end of the day I

would mop the floors and clean the bathrooms.

Canned Letter - Final Paragraph

Compliment the person and ask for advice.

I know you must be very busy, but if you have anyideas for me as to who I should talk to about this position, I would appreciate your advice. I can be reached at the contact information below. If we could have e-mail or phone contact, I would greatly appreciate it.

Thank you very much for your time and consideration.

Canned Letter - Contact Info

Put in ALL your contact information!!!!

<Full Name><Full Address><Contact Phone Number - Home><Contact Phone Number - Cell><Email address>

Let’s Start Using