Bryan ChaneyBryan ChaneyGlobal Social Media Leader – AonGlobal Social Media Leader – AonSocial Media Breakfast Austin PresidentSocial Media Breakfast Austin President

Leveraging LinkedIn

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Why LinkedIn?

With LinkedIn, you can:

•Connect with others in your industry to network & exchange knowledge & ideas

•Create & control your online identity (try Googling yourself)

•Stay in touch with colleagues & friends

•Share your opportunities with high-quality prospects

As the competition to grow business and revenue heats up, it is more important than ever to attract and engage prospects through our online networks.

What does a Connection get me?

• It’s about the people and companies connected to your network.

• Engaging just one person in conversation, or getting them to share with their network, gets you exposure to an average of 9,000 more people.

• If you just broadcast what’s in it for you, how many people does that yield?

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Quick LinkedIn 101

• Homepage – This is your professional dashboard. • View updates from your network, get suggestions on people you may know,

view your network statistics, browse through upcoming events and more

• Profile – How you represent yourself online.• Represents your past & current professional accomplishments/activities

• Groups – Start or join a conversation in a wide array of niche groups• Groups are a great place to engage with prospects and share job information

• Company pages – Like a Profile, but for a company instead of an individual• Every time we post an update or job on LinkedIn, all followers are notified!

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Optimize your profile

Include your photo

Write a headline/title

Update your status regularly

Include links to your company website and/or company profile

Discuss your expertise and role

under Summary and Experience

Have fun and be creative!

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Build your network

Add connections that will increase your search reach and help you stay informed of your colleagues, customers, and industry updates.

Import your Webmail, Outlook, or Yahoo address book to quickly find contacts you know that are already on LinkedIn you can invite to join your network.

Reconnect with colleagues and classmates quickly.

Use the People You May Know feature to find other professionals to connect with.

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Join LinkedIn GroupsTo search for groups, use the drop-down menu

You can filter search results here

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LinkedIn Groups – Examples

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Communicating• Invitation (free) – Request to “Add to network” networks. Connect with colleagues, classmates, business partners, friends or groups.• Introduction (free) – Message filtered through a trusted mutual 1st degree connection. Your connections will be listed and you can include introduction information you wish to share.• Inmail (paid feature) – A direct message to a non 1st degree or group connection.

Request IntroductionInvite to Connect

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LinkedIn network – This will be displayed on your profile update.

Facebook and Twitter – You can link both accounts to your LinkedIn profile and share with your extended social networks

LinkedIn group(s) – This will go to any group you are a member of. It will appear in the Jobs tab of the group.

Forward to individuals – Add up to 10 people whom you are connected with.

Click Share when done!

There are many ways to share

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Other ways to share

Your activity also appears on your connection’s Home

page, under Updates

Your activity appears on your Profile page, under Activity

When you share, that activity is displayed on:

Your connections’ Home pages Your Profile page

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Additional Tips• You can adjust your privacy settings to whatever you are comfortable with. Simply go under Settings to access this dashboard.

• The more you put into LinkedIn, the more you will get out of it.

• Using LinkedIn is not only acceptable during work hours, but highly encouraged when networking, prospecting and recruiting.

Contact me any time with questions.

Bryan Chaney Bryan Chaney talentbrand@gmail.comtalentbrand@gmail.com

512.230.7362512.230.7362