how to fill your coaching practice in 3 weeks or less
TRANSCRIPT
How to Fill Your Coaching Practice in 3 Weeks or Less
Sandi Smith Leyva
Learning Points
• How to beat the odds and get as many coaching clients as you want.
• How to fill your practice in a matter of days or weeks with one technique.
• How to avoid burnout and make more money than the average coach.
Challenges
• Anybody can be a coach
• Low cost, low barrier to entry
• No credentials
• “I want to help others.”
• Internet, social media
To be trusted
is a greater compliment
than to be loved.
- George MacDonald.
Key concepts
• Trust and Risk
– Trust has gone down 20 points
in the last 2 years
• What can you do to:
– Increase your prospect’s trust?
– Reduce your prospect’s risk of doing business
with you?
Key concepts
• ROI (return on investment)
– Most people won’t buy without the hope of this.
• What track record
can you share
with your clients?
– FTC
Time is free, but it’s priceless.
You can’t own it, but you can use it.
You can’t keep it but you can spend it.
Once you’ve lost it
you can never get it back.
--Harvey MacKay
Key concepts
• Speed
– Timeographics
• How fast can you get your clients to the results they want?
Key concepts
• Liking
– The prospect has to like you.
• How likable are you?
"Give me a lever long enough
and I could move the world."
--Archimedes.
Key concepts
• Leverage
• How can you leverage your marketing and your practice so that you don’t burn out?
Method #1
• The preview call
Method #2
• Web intake
Method #3
• Speech
The Formula
• Reverse-engineering
Learning Points
• How to beat the odds and get as many coaching clients as you want.
• How to fill your practice in a matter of days or weeks with one technique.
• How to avoid burnout and make more money than the average coach.
• SandiSmith.com
• BrainWaysTraining.com
– Free newsletter
Your questions