Generational Motivators

USA Primary Research

Our ResearchOver the past 3 month’s Syncota has undergone extensive research of the HR Industry with a particular focus on Employee Engagement. We conducting our research by calling hundreds of HR industry members to get their opinions on the multigenerational workforce with regard to engagement.From our research we found that there may be different motivators to both engage and retain the different generations in the workforce.

BuildersBuilders are dedicated, they wish to be in one job until retirement

In order to engage Builders, give them a gift for a certain amount of years they have been at the company

Baby Boomers

Baby Boomers want stability

Use extra paid vacation time in order to engage this generation

Gen X

Gen X want a work/life balance

In order to retain Gen X, flexi time is usually offered

They wish to be more disconnected

Millennials

Millennials are looking for a quick promotion

By assigning mentors and allowing for quicker promotions gives reason to believe that their is a higher retention strategy among Millennials

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