how to do social media right - 2015
TRANSCRIPT
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HOW TO DO SOCIAL MEDIA RIGHT
Stavros DrakoularakosCEO, 24Media
#digidayDPSE
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1.FUTURE OF CONTENT
COMPANIES
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Social
Services
Tech
Mobile
Video
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0
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L0YAL
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WIIFM*
*What’s In It For Me
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Engagement
Traffic
Monetization
Branding
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2.PROMISCUOUS MEDIA
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CONTENT CREATED FOR THE PLATFORM THAT IT LIVES AND IS DISTRIBUTED ON
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THE PLATFORM IS THE CONTENT
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1. HIGHER ENGAGEMENT2. MORE POSTS3. NEW USERS
–Pros
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1. NO REVENUE 2. NO REVENUE 3. STILL NO REVENUE
–Cons
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TRAFFIC
BRANDING
REAL-TIME
QUICK & DIRTY
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2014Year of the photo in our streams
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2015Year of the native video in our streams
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CLICK TOUCH SCROLL
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3.24MEDIA
MODUS OPERANDI
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ADT7.5 million Unique Browsers
Newsroom Analytics
3 million fans & followers
CommunityManagement
ContentCreation
Affiliate
7.5 million UBs
3 million fans & followers
5 Global Brands
15 GR Brands
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ADTSocial Media
Newsroom Analytics
Search Engine Optimization
CommunityManagement
ContentCreation
Affiliate
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Direct Traffic Social Media
Google Search Dark Social
Newsletter Misc
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4. KEY RESULTS
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FACEBOOK REFERRALS
+150% year on year
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FANS & FOLLOWERS
+60% year on year
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ORGANIC PAGEVIEWS
x3year on year
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5. KEY FINDINGS
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1. ENGAGEMENT > LIKES
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2. NEWS CYCLE > AVERAGE TIME
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3. TOOLS > “WISDOM”
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CASE STUDY ATraffic Referrals
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#GreeceDecides
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Thursday Friday Saturday Sunday Monday Tuesday Wednesday
309 265 225
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383 360
• Google: 400.000 visits (134k new visits)
• Social: 278.000 visits (80k new visits)
• Cross-linking: 237.000 visits (29k new visits)
• 288.000 direct traffic: (115k new visits)
News247 UBs / AT Internet
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CASE STUDY BPromiscuous Content
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#XirosArrested
AFTERBEFORE
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THANK YOU@sdrak