creating the right chemistry on social media

15
HOW TO CREATE The Right Chemistry on Social Media

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http://www.imatrix.com Looking for a crash course in internet marketing? In our latest slideshare, “A Crash Course in Internet Marketing,” we take a look at how SEO, PPC, Video, Social Media, and Websites affect the success of a local business.

TRANSCRIPT

Page 1: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

HOW TO CREATE The Right Chemistry on Social Media

Page 2: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

A strong social media presence grows from creating the right chemistry with followers.

Followers Strong Social Media

Page 3: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Why take to social media?

Read More

72

of all internet users are now active

on social media

71

of users access social media from a mobile device

Read More

Page 4: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

How can social media benefit my business?

Build a Community Online Reputation Management

Create Brand Awareness Reach Beyond Your Network

Increase Referrals Keep Existing Clients

Page 5: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Create Attractive Business PagesSTEP

01

Do This Don’t Do This

Page 6: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Be SelectiveSTEP

02

Facebook, Twitter, G+ recommended for local businesses

Choose the right social media networks for your business

Page 7: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Put a Face to a NameSTEP

03High Quality, Appealing

Images & Logos

Love This Hate This

Low Quality, Unappealing Images & Logos

TIP: Be consistent with your logo

Page 8: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Put Your Best Foot ForwardSTEP

04

Fill in hours

Include full address

About

Description

iMatrix is a leader in providing online marketing solutions for small, practice-based businesses.

Our online marketing services include professional designed websites, social media management , video marketing, pay-per-click (PPC) ads, and an advanced SEO solution for chiropractors, veterinarians, optometrists, dentists, and acupuncturists. Visit http://www.imatrix.com/ for more infor-mation on our services.

Basic InfoJanuary, 2001

10179 Huennekens St., San Diego, Ca 92121

Mon-Fri: 7:00am - 4:00pm

Street

(800) 462-8749

[email protected]

http://www.imatrix.com/

Opened

Location

Hours

Parking

Phone

Email

Website

Basic Info

Life EventsOpened on January, 20012001

Complete “About Us” sections

Share why people want to connect with you

Page 9: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Connect & Build Your AudienceSTEP

05

Upload Contacts

Like, Follow, Add to Circles Complementary Businesses

Email Existing Client Base

Add Social Media Links to your Email Signature

Link to Social Media From your Website

Link to your Website from Social Media

Promote Inside your Office

Page 10: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Post, Share, Tweet, Reply, CommentSTEP

06

Share engaging content

Cool Stories

Cartoons

Memes

Fun Facts

Funny Videos

Page 11: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

80/20 Rule

Promotional

SALE

20%

Entertaining80%

Page 12: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

What a Follower Wants

TO BE ENTERTAINED!

Interesting information

Tips from experts

Educational content

Cool pictures or images

The latest, most exciting news

Specials and deals

To engage/interact

Share engaging content

Page 13: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

What Leads to Bad Chemistry

Purely promotional content

Religious or political content

Boring or stiff articles Lack of communication

Not being available

Not listening or responding

Don’t create bad vibes

Page 14: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Even the Right Connection Takes Work

Stay active & engaged Make followers feel special and valued

Make the time to connect Continually evaluate

...

Page 15: Creating the Right Chemistry on Social Media

How to Create the Right Chemistry on Social Media»

Social Media Chemistry: Professional Help

Creating the right chemistry on your business’ social media takes time and effort.

++ + +

Get help with your business’ social media, call 1-800-IMATRIX for a

free live social media consultation and evaluation.