do social media right... or else!
TRANSCRIPT
A Proud Program of Your Bay Area Chamber.
Welcome!
YourEnergize Steering Committee
• Tom Barnikow – Saginaw Valley State University, Membership Chair
• Kendra Christensen - COPOCO Community Credit Union • Julie Ellis – Weinlander Fitzhugh, Treasurer
• Eric Finnigan – The Wirt-Rivette Group • Matt Hechlik – Keller Williams Realty, Sponsorship Chair
• Stacie Hegenauer • Wayne Hofmann – Spence Brothers • Cathy Koebke - Midland Daily News, Chair
• Andrew Kornecky – F. P. Horak • Alayna Partaka – Great Lakes Bay Regional Lifestyle Magazine,
Vice-Chair & Marketing Chair • Jesse Pero – Bay Area Chamber of Commerce, Energize Coordinator
• Ashley Weiss - McMahan Thomson & Associates, Events Chair
A Proud Program of Your Bay Area Chamber.
Bay Area Chamber of Commerce
Premier Sponsors
• 1st State Bank • Bay Valley Resort &
Conference Center • Blue Cross Blue Shield
of Michigan • Chemical Bank • Consumers Energy • Covenant HealthCare • Cumulus Media • Do-All Inc. • Dow Corning Corporation • FinancialEdge Community
Credit Union
Energize is a Proud Program of Your Bay Area Chamber.
• FirstMerit Bank • Independent Bank • McLaren Bay Region • Michigan Sugar Company • Mlive Media Group - The Bay City Times • MyBayCity.com • Spence Brothers • The Dow Chemical Company • Three Rivers Corporation • Uptown Bay City • Wildfire Credit Union • WNEM TV5 • Wolverine Bank
Today’s Speaker Jeff DeHaven
A Proud Program of Your Bay Area Chamber.
Do Social Media Right…or else!Jeff DeHaven
Digital Marketing Director
A little about me
• 29-year old
A little about me
• Saginaw resident
A little about me
• Married to a teacher
A little about me
• 4-year old princess
A little about me
• 1-year old dachshund named “Mac”
A little about me
• Digital Marketing Director
A little about me
• President of #smcglb
A little about me
• Vice President of #SMAMi
A little about me
• Addicted to…
Why Facebook is still #1• Must used platform for a decade now
• What other platform in region is used as often?
• Think about, who’s not on it?
• Post get more interaction compared to other platforms
• Has the most customization
• Continuously reinventing
• Integrates competitive features, hindering falloffs
Facebook’s Impact
a total of 45 complete acquisitions
Social is here to stay
People are social and yearn to be connected.
Memorial
Community
Make things happen
Fun
More fun
Consumers desire being in the known
Even for dinner
What % of fans see post?Text your response to 22333!• 90%-75% - 315578!• 74%-50% - 315580!• 49%-25% - 315586!• 24% & below - 315592
What % of fans see post?
Must used features
Must used features
Must used features
Your audience is all mobile
According to analysts at eMarketer, the U.S. has 99.2 million mobile phone Facebook users in 2013. That’s 40.3
percent of all mobile phone users in the country and 26.3 percent of the U.S.
population.
Must used features
No posting strategy
Simple messages go far
Simple, but very effective campaign
What is real-time marketing?
Playing off real-time events
Real-time marketing
Great product posting example
What is a “campaign”?• It’s a goal and/or challenge
1. Raise fan base ORGANICALLY!
2. Announce new services/product
3. Community footprint event
4. Milestone celebration
Creative Campaign
Social Media Case Study
Simple, but very effective campaign
Simple, but very effective campaign
Simple, but very effective campaign
Simple, but very effective campaign
Viral is the new marketing.
What is this from?
The results!
Most re-tweeted tweet
Get up, really I mean it!
Have to evaluate benefit of platform
Is Twitter right for you?• Don’t duplicate post from Facebook
• Post schedule should be multiple times a day
• Bit size info that is only published on this platform
• Integrate visuals
Review before posting
Pinterest is easily #2• Inspirational visuals
• Products, service offerings, special announcements, campaigns
• Schedule pins with viraltag.com
Pinterest campaigns
Pinterest campaigns
Create videos w/o a crew• Shareable videos
• Introduction or informative
• No fancy equipment needed
• App only
How can I use Snapchat• Target audience is age 13-25
• 400 million messages every day
• Mobile only
• Contest, behind the scenes, quick messages, giveaways
How can I do it all?• Can no longer be secondary
• Designate the right admins
• Have use the proper tools
• Must have a well thought out strategy
Brand NEW Facebook Layout!
CURRENT NEW
Brand NEW business page layout!
CURRENT NEW
Get help from Facebook
• 1.800.601.0077
• facebook.com/business/resources
• 4 weeks of free phone support
• Get a $50 coupon
My favorite resources• mashable.com
• socialmediaexaminar.com
• allfacebook.com
• alltwitter.com
• hashtag.org
• youtube.com/facebook
• scottmonty.com
• facebook.com/maris
Reach me anytimeJeff DeHaven
bluethumbdigital.com
989.430.3009
facebook.com/jeffdehaven
@jeffdehaven
Energize YPN Award
A Proud Program of Your Bay Area Chamber.
Alayna PartakaGreat Lakes Bay Regional Lifestyle Magazine
Upcoming Events
A Proud Program of Your Bay Area Chamber.
- April 9th – Energize Seminar “A Crash Course In Personal Finance: Getting You On Track” COPOCO Community Credit Union - Wilder Rd. location - May 14th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront !- July 24th - Region YPN Boat Cruise Aboard the Princess Wenonah !- August 15th - Energize Annual Golf Outing Bay Valley Resort & Conference Center !- September 23rd - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront !- November 12th - Energize Luncheon DoubleTree by Hilton - Bay City Riverfront
Thanks for Attending!