Another Apex Minute

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How To Develop an Effective

Marketing Campaign

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Key Components

1. Be informative

• Provide answers to questions that your

readers may have

2. Good timing

• Follow up with prospects in a timely

manner

3. Consistency

• Make sure your prospects have a smooth

journey through buying cycle

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What’s the Game Plan?

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Follow These 6 Steps

1. Create an amazing offer

2. Place it on your website

3. Continue to educate with

Workflows

4. Utilize email marketing

5. Incorporate blogs and social

media

6. Measure your results

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Creating Your Offer

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Create content for your ideal clients

• Your offer should resolve problems, provide answers or entertain your buyer persona

• Format your content in ways that are most appeasing to your ideal clients. (e.g. white papers, videos, podcasts, e-books, etc.)

• Focus on topics that generate the most interaction

• Reuse old content by modifying or changing the format of it

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Put The Offer On Your Website

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Create A Visual/Informative Landing Page

• A free downloadable (e.g. e-books, demos, free

trials, etc.) that will convert visitors into leads

• The headline should be short and easy to

understand

• The image should be vibrant and attention

grabbing

• The opt-in form should be short and able to collect

customer info

• Have calls to action placed throughout your

website

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Build Workflows

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Further Educate Your Prospects

• Choose appropriate content based on the specific

needs of the individuals or companies you are trying

to target

• Become a trusted advisor or credible resource

• Create a conversation for your prospects to feel

compelled to reach out

• Make sure you’re targeting the right audience

• Do your competitor research

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Utilize Email Marketing

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Targeted/Segmented Emails

• Targeted emails perform better than emails that are

sent out to mass groups

• Personalize your emails for a better conversion rate

• Each email should be:

• Mobile friendly

• SEO friendly

• Shareable on Social Media

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Utilize Blogging and Social Media

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Blogging

• Drive traffic to your landing page

• Make sure that your blogs are optimized to rank well

on search engines

• Use attention grabbing topics for each post

• Break the content up into sections so that it’s easier

to scan through

• Incorporate vibrant images

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Social Media

• Focus on the platforms where your ideal clients

spend the bulk of their time

• Be strategic in the times you post and how often

you post

• Encourage your readers to share your posts

• Utilize hashtags to extend the reach of your posts

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Build a Clutter Free List of Prospects

• Make your leads more sales ready

• Save time and money by prequalifying your leads

before they are handed over to sales

• Segment your list into smaller groups based on their

interests

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Measure Your Results

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The Results

• For landing page results check

• Views

• Submissions

• Conversion Rates

• New Leads

• New Customers

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The Results

• For call-to-action results check

• View-to-click rate

• Click-to-submission rate

• For email results check

• Click-through rate

• Unsubscribe rate

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The Results

• For blog post results check

• Number of views

• Call-to-Action Click-through rate

• For social media results check

• Click-through rate

• Number of shares

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Final Note

Developing a stellar marketing campaign enhances

your ability to get your product or service in front of

your buyer persona.

Consistently educating and following up with

prospects allows them to smoothly transition down the

sales funnel. If you would like help developing any

aspect of your marketing plan, we’d love to assist

you.

Visit our website at http://apexassisting.com to see

samples of our websites and landing pages that we

have developed for some our clients.

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LET’S CONNECT

Twitter: @tweetapex

Facebook: http://facebook.com/apexvirtualsolutions

Instagram: http://instagram.com/apexvirtualsolutions

Phone: 866-874-3647

Website: http://apexassisting.com

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