HOW EFFECTIVE OUR CAMPAIGN WOULD BE IN THE MARKETBY MEGAN VINCENT

ALTERNATIVE METHODS OF PRODUCTION

• Looking at alternative methods for the production, distribution and exhibition of our product, we perhaps could have created a BBC production. This means that it would have been produced and distributed by BBC films and therefore exhibited on Channels such as BBC 4. I believe that this would have been a more appropriate method because it would have suited the style of our documentary i.e something more likely that you would see on TV, lacking a creative and cinematic style. It would have suited being on TV as it means that it would not be independently produced and therefore had a less adventurous style. It means that our documentary would have been more constrained which, in hindsight, is perhaps what our documentary conveys. The BBC audience and conventions would also suit our production.

CONTINUED…

• Therefore, we perhaps could have found alternative methods to distribute our product i.e onto TV instead of independent cinemas and film festivals. Despite that fact that radio is harder to advertise due to the fact it is not a visual medium, by being produced by BBC films would make the radio advert a more viable product. For example, BBC trails many of their programmes on radio stations. Therefore, although our documentary would not have an independent cinema release, which is what we were aiming for, it would have made it a more cohesive campaign and would have continued the brand identity.

CERTIFICATION• We decided to chose a PG for our documentary

WAS IT APPROPRIATE?

• We have chosen this because our primary audience is 24-35 years old and they could potentially have young children and therefore it is important to create content that is suitable for young children and their eyes. Consequently, our primary audience are perhaps likely to be young parents, thus they can watch it without the fear of it being to explicit for their children. In addition, by having the film rated as a PG, it can reach a wider range demographic that may be beyond our secondary target audience. For example, for people who are concerned with their health, as this generation tends to be conscious of their weight and appearance. It therefore makes it very relevant to any audience that watch PG films.

CERTIFICATION

• Due to the nature of our documentary with it being informative and accessible, we did not need to place the certification on it so the audience we aware. We would only do this if the documentary dealt with particular difficult subjects.