How to create and maintain a healthy email list

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  • How to create and maintain a healthy email list

    One of the biggest challenges that affiliates who use email marketing encounter is lifting a list off the

    ground and then keep it growing. For the new affiliates in particular, creating a list from scratch can

    cause nightmares. But even the experienced and wealthy affiliates find it hard to keep a list healthy,

    in an industry where lists churn considerably each year. This is a struggle that its definitely worth it,

    as email marketing is better than social media in generating leads! Everything is explained in this

    article. See what you can do to grow and keep your email campaigns on course.

    Organic is good

    When dealing with email marketing, there are two ways in which you can grow an email list: organic

    and inorganic. Inorganic means that the list was bought. Avoid buying an email list at all costs. If

    those subscribers have not deliberately signed up for your emails, they will probably never respond

    to your offers or, worse, mark you as spam and youre path to becoming a wealthy affiliate will be

    seriously broken. Youve probably guessed by now that organic is the best way to go.

    There are a few ways in which you can build an email list. The first thing to be done is to make sure

    that you are collecting email addresses at any point on your affiliate site. If someone is visiting your

    site and sticks around to read the information you provide, she or hes obviously a person who

    belongs on your list.

    Easy to Sign Up

    Placing an easy-to-see signup for email will have a positive impact on your site. By putting this

    important feature in a key spot, your visitors will easily see that they can join the community and

    receive regular information from you. If you are able to offer your visitors some perks in exchange for

    their email address, dont hesitate to do it! The visitors should know about the amazing benefits of

    joining your list. But a word of caution, straight from the wealthy affiliates: these email addresses

    may not be good candidates for a long-term relationship. How can you see that? After youve

    captured the email addresses its time to focus on qualifying and retaining the addresses. Now ask

    yourself What happens when someone signs up?. The best thing that you can do is to use a double

  • opt-in email which forces users to click a link after signing up to confirm their email address. Its

    something that all of the wealthy affiliates do. Its true that this can affect the immediate growth, but

    is the safest way to make sure the people on your list actually want to be there.

    Test the people

    Another thing that you can do is to take extra care of your new subscribers. Most of the affiliates

    have at least one welcoming email thanking their new subscriber for joining and offering the

    promised perks. Now lets see how the wealthy affiliateshandle this situation: Instead of having the

    one-step welcome, they send two to six more messages to a user, promoting different sections of the

    site. In these messages, the wealthy affiliates offer value beyond just sale information, redirect the

    people to their social pages and, most importantly, provide the user with clear information on how

    to update its preferences. If the user doesnt open a single one of those emails, it becomes crystal

    clear that theyre never going to open an email, so you should treat that address as a black hole.

    A last message

    Its important that your users have a positive experience while they spend their time on your

    website. If you have a subscriber who hasnt opened your emails for the past three months, better

    stop sending them messages and, instead, send them down a re-engagement path, which will

    encourage them to update their preferences. When you send the right email at the right time, your

    whole marketing campaign can be a highly successful one! Make the effort because having a great

    email list is more than rewarding!