how to create an online brand through search
DESCRIPTION
This presentations uses a number of examples and quotations to demonstrate relevant factors in deciding on your branding and marketing strategy for your online company.TRANSCRIPT
How to Create an Online Brand through SearchDaytona 2012
http://twitter.com/kelvinnewman
22/06/2012
TextHow to Create an Online Brand through Search
TextHow to Create an Online Brand through SearchText
TextHow to Create an Online Brand for Search
TextMy Four Branding Heroes...
David Ogilvy
Dave Trott
Mark Earls
David Hepworth
David,Dave,Mark,David.
David,Dave,Mark,David.
David Ogilvy
pictomag.
The consumer isn’t a moron; she is your wife.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it.
This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
woodleywonderworks
It takes a big idea to attract the attention of consumers and get them to buy your product.
Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
If it doesn't sell, it isn't creative.
AMagill
David,Dave,Mark,David.
Dave Trott
adewale_oshineye
People buy a product for what it DOES. But they buy a brand for what it SAYS about them
bucklava
Every purchase decision is a combination of ‘desire’ and ‘permission’
emiliokuffer
Over 2,000 years ago, Democritus said, “The mind is not a vessel to be filled, but a fire to be ignited.”
Sean Rogers1
Maurice Saatchi used to say,“I don’t have to win. I just have to make you lose.”
timtak
David,Dave,Mark,David.
Mark Earls
paulisakson
We use the brains of others to think for us & as a place to store knowledge about the world; almost everything we know & do involves shared knowledge from past & present people—billions of them by now.
Beige Alert
We are beset with emotions and cognitive biases, and much of the time we avoid thinking altogether.
Rennett Stowe
The trick is to create something of social meaning above and beyond the product or service.
GregTheBusker
We do what we do largely because of our interaction with - and under the influence of - others. And mostly without realizing it
Ed Yourdon
David,Dave,Mark,David.
David Hepworth
DonkeyHotey
The Mail is the most-visited newspaper site in the world
- because it's found that it can do just as well out of provoking its opponents as in pleasing its fans.
Treginefabext
Beginning an email with the words ‘I’m an unsigned artist’ is like saying
‘I’m an unemployed chef’”
Surely announcing yourself as "unsigned" is a classic case of leading with a feature that isn't a benefit
dullhunk
Great records creep up on you like friendship. The things that make them great records are often not obvious on first acquaintance.
Most cakes have the same ingredients.
Only the good ones rise.
Rubyran
You learn to work like you learn most other things, at first by copying and then by gradually building your own style.
letmehearyousaydeskomdeskom
fin.