How to Create an Online Brand through SearchSASCON 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

17/05/2012

Strategy DirectorSiteVisibility

A digital agency specialising in retail, travel and financial services

OrganiserBrightonSEO

The Free SEO Conference

Co-FounderClockwork Talent

Decent Digital Recruitment

TextHow to Create an Online Brand through Search

TextHow to Create an Online Brand through SearchText

TextHow to Create an Online Brand for Search

TextMy Four Branding Heroes...

Text

Rand Fishkin

Text

Lovely blokebut just an SEO

Seth Godin

Built one amazing brand - himself

Steve Jobs

Cliche

and he makes it up as he goes along

David Ogilvy

Dave Trott

Mark Earls

David Hepworth

David,Dave,Mark,David.

David,Dave,Mark,David.

David Ogilvy

pictomag.

The consumer isn’t a moron; she is your wife.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it.

This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.

woodleywonderworks

It takes a big idea to attract the attention of consumers and get them to buy your product.

Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

If it doesn't sell, it isn't creative.

AMagill

David,Dave,Mark,David.

Dave Trott

adewale_oshineye

People buy a product for what it DOES. But they buy a brand for what it SAYS about them

bucklava

Every purchase decision is a combination of ‘desire’ and ‘permission’

emiliokuffer

Over 2,000 years ago, Democritus said, “The mind is not a vessel to be filled, but a fire to be ignited.”

Sean Rogers1

Maurice Saatchi used to say,“I don’t have to win. I just have to make you lose.”

timtak

David,Dave,Mark,David.

Mark Earls

paulisakson

We use the brains of others to think for us & as a place to store knowledge about the world; almost everything we know & do involves shared knowledge from past & present people—billions of them by now.

Beige Alert

We are beset with emotions and cognitive biases, and much of the time we avoid thinking altogether.

Rennett Stowe

The trick is to create something of social meaning above and beyond the product or service.

GregTheBusker

We do what we do largely because of our interaction with - and under the influence of - others. And mostly without realizing it

Ed Yourdon

David,Dave,Mark,David.

David Hepworth

DonkeyHotey

The Mail is the most-visited newspaper site in the world

- because it's found that it can do just as well out of provoking its opponents as in pleasing its fans.

Treginefabext

Beginning an email with the words ‘I’m an unsigned artist’ is like saying

‘I’m an unemployed chef’”

Surely announcing yourself as "unsigned" is a classic case of leading with a feature that isn't a benefit

dullhunk

Great records creep up on you like friendship. The things that make them great records are often not obvious on first acquaintance.

Most cakes have the same ingredients.

Only the good ones rise.

Rubyran

You learn to work like you learn most other things, at first by copying and then by gradually building your own style.

letmehearyousaydeskomdeskom

fin.