create a sizziling brand
DESCRIPTION
Elements of brandingTRANSCRIPT
Create a sizzling brand!
Welcome
Brian A. KaneFounder & Principal Consultant
Three Lakes Consulting
Create a sizzling brand!
Three Lakes Consulting
Cultivate the influence you needto have a significant impact
in business or the community
Create a sizzling brand!
Why a brand?‐ Define yourself‐ Gain influence
Create a sizzling brand!
What is brand identity?‐ Personality‐ Promise
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
Create a sizzling brand!
10 steps to a sizzling brand
Create a sizzling brand!
1. Invest the time
Create a sizzling brand!
2. Discover yourself
Create a sizzling brand!
3. Create a value proposition
Create a sizzling brand!
4. Plan strategically
Create a sizzling brand!
5. Develop an identity package
Create a sizzling brand!
6. Build your reputation
Create a sizzling brand!
7. Be consistent
Create a sizzling brand!
8. Market yourself relentlessly
Create a sizzling brand!
9. Be the solution
Create a sizzling brand!
10. Evaluate
Create a sizzling brand!
1. Invest the time2. Discover yourself3. Create a value proposition4. Plan strategically5. Develop an identity package6. Build your reputation7. Be consistent8. Market yourself relentlessly9. Be the solution10. Evaluate
Create a sizzling brand!
Questions?
Create a sizzling brand!
Three Lakes Consulting:‐ Cultivate influence through leadership
development, communication, marketing
‐ Programs: assessment; mentoring/coaching; project support, training; consulting
Create a sizzling brand!
Upcoming seminars:‐ Social Media: Ready, Set, Go!
June, 2012. More information coming
Create a sizzling brand!
A special offer:‐ Free one-hour session‐ Today’s PowerPoint‐ Links & articles‐ Blog posts
‐ [email protected]‐ 585.752.1326
Brian A. Kane