how to create a responsive website in 7 steps for free
DESCRIPTION
7 steps to create a free responsive website for your business or personal marketing initiatives. Includes selecting a free responsive web platform. Platform options covered include Wordpress.com, Tumblr.com, Blogger.com and Strinkingly.com. Links to additional information included through-out presentation.0TRANSCRIPT
How To Create Your Own “Responsive” Website
For “Free”
Rick Noel, ACB, ALBPresident,
Clifton Park Speakers
eBiz ROI, Inc.www.eBizROI.com
Delivering Sales, ROI
Presentation Goals
● Help attendees understand the steps to get a website up and running with little to no cost
● Cover popular, free platforms● Provide links to relevant information● Position to take next steps towards
launching their own website … For Free!
Assumptions & Prerequisites● Interested in free or low cost
website to promote self/business● Low cost or free means
■ “Do it yourself” template-based■ Ads are going to be part of the model
● Basic computer, internet connection, and willingness to learn are necessary
● Important for any website to display and be easy to navigate on mobile devices
7 Steps to Your New Website1. Get Organized2. Chose the platform that meets your needs3. Select available (free) template4. Customize template
a. Add logo or company name if you don’t have oneb. Add content (text/images/video/audio)
5. Pick a domain name6. Publish your website7. Promote everywhere!
Step 1 - Get Organized● Professional looking headshot - first
impressions matter● Outline for pages (e.g. Home, About,
Contact, Hours, Directions, etc.)● Organize and if necessary, create copy
and content (i.e.text, images, video, audio, links to social sites, etc.)
Step 2 - Choose PlatformWe Recommend:● Wordpress.com**● Tumblr.com● Blogger.com● Strikingly.com*
Paid Triggers:● No Ads*● Custom Domain*● Advanced features● Business model
changesNotice: free options are like renting vs. owning; when your are not paying for the product, you are the product!
Step 2 - Wordpress.com● Most popular content
management platform● Designed for blogging and
publishing● Has many plugins which
extend functionality● Free option to get started
with migration path to paid
Free Wordpress Themes: http://theme.wordpress.com/themes/sort/free/
Step 2 - Wordpress.com
Step 2 - Tumblr.com● 174.1 million blogs● 74.8 billion posts● Use custom domain● Ad supported model● Can have multiple
pages with navigation
Free themes to chose from at http://www.tumblr.com/themes/tagged/free
Step 2 - Blogger.com● Requires a Google
account (e.g. gmail)● Blog posts, pages● Includes a number of
free, editable templates● Supports custom
domains for free● Supports AdSense
Step 2 - Strinkingly.com
● Quick and Easy● Limited to one page● No blog included● Custom domain for
paid only
For more info, see: http://www.strikingly.com/ and/or Click Image Above to See Live Example Site
Step 2 - Strinkingly.com
Step 3 - Select a Template
Be sure to factor in customization requirements. The more you customize a template in the next step, the bigger your sunk cost
There are many professional looking templates available for free for the recommended platforms
Step 4 - Customize TemplateMost templates support:● adding a logo,● customizing
background,● changing font
style● ...
Step 5 - Picking a Domain
● Available (check on GoDaddy.com)
● Contextually relevant
● Less is more
● .com for business, .org for non-profit
● The 3 Rs - recite, recognize, recall
Step 6 - Publish your Website
● Publishing on these platforms is easy and straightforward (usually literally pushing a button)
● Final step in making your free website available to the World!
Step 7 - Promote Everywhere
We Recommend the following social channels:● Google+● LinkedIn.com● Facebook.comSocial is a great tactic to drive relevant visitors to your website ... think like trees in the forest!
Let’s Summarize1. Get Organized2. Chose the platform that meets your needs3. Select available (free) template4. Customize template
a. Add logo or company name if you don’t have oneb. Add content (text/images/video/audio)
5. Pick a domain name 6. Publish your website7. Promote everywhere!