how to create a killer content marketing campaign (10 simple steps)
TRANSCRIPT
How to create a killer content
marketing campaign
(10 simple steps)
1. Make time
2. Be consistent
3. Budget
4. Business values
5. Structure
6. Document
7. Search engine
marketing
8. Social media
9. Measure
10. Adapt
10 simple
steps
1.Make time
Don’t blame time limitations
for not not being able to create
content that really makes an impact.
Use the suggestion by @ExactTargetUK and implement
a time tracking system to gain a better insight of where
resources should be allocated.
That way you can create accountability, making it easier
to meet goals and expectations successfully .
2. Be consistent
43% of marketers say
they’re producing more
content than the year
before...
24% are producing
“significantly more” than
the year before,
according to
@webdotcom.
Produce consistently engaging content by listening to
feedback from your clients and honing your content.
3. Don’t let a limited budget hold
you back
This doesn’t mean you have to make less of an
impact, just that you need to think about different
and clever ways of sharing information.
Don’t use limited
staff or budget
as an excuse!
4. Connect your content to your business
values
Throughout the process of content creation
ensure that your business values are at the core
of your messages.
@Forrester says
85% of marketing leaders fail to
connect content activity to business
values, preventing clients from
engaging effectively.
5. Build a structure
@chadPollitt claims one of the biggest blockers to
successful content marketing is the organisational
structure.
Influence the culture of your organisation and
make
a positive impact on
your content marketing
efforts by building a
powerful case
for structure.
Use feedback and analytics
to develop a thorough plan.
Then sell it to everyone you
can get to listen.
6. Document your progress
A written content marketing strategy is essential.
43% of those
with a written
strategy say
they’re good at
tracking their
ROI
Only 3% of
those without a
written strategy
say they’re
good at tracking
their ROI
7. Use search engine marketing
Use this as an affordable way of spreading the word
about your business.
Search engine
marketing
The process of using relevant keywords
related to your product and services in
order to attract targeted future clients and
direct them to your content.
8. Social media
Research by the Content Marketing Institute (CMI)
shows that Google+ is on the rise and now part of
many B2B marketers’ social media planning.
94% of B2B marketers use LinkedIn to
distribute content says @ColContent.
9. Measure, measure, measure
Track your SEO progress through tools like
Moz, to start to really understand your ROI.
Use tools like Google Analytics and run
Google Adword campaigns to measure
instantly the impact of any digital media
campaign.
10. Adapt your strategy
Creating and measuring your content is only
valuable if you do it accordingly. Learning what
does and doesn’t work is essential, and changing
your approach to suit is vital.
This is the most important point, but comes at the
end of our list because it can only happen once
you’ve completed points 1-9.
Want to know more? Get in touch with us at
Nutcracker Agency...
Email: [email protected]
Twitter: @NutcrackerSM