Find a balance between what is popular, what people need and what you are wildly passionate

about

Research a topic

Create a picture of your target audience and the problem you are trying to fix

Keep Digging

This is your learning outcome  

What will you help people do?

Use attention grabbing action words

Example  How to kayak

Google

“how to kayak”

Scroll to see

Related searches make

PERFECT

learning outcomes

Choose no more than 3-4

then make them

SEXY

What everyone should know about paddling a kayak

The only guide to whitewater kayaking you will ever need

The secret to rolling a kayak the professionals don’t want to share  

1.

2.

3.

Sexy learning outcomes instantly make your

course more appealing to your prospective

audience

Develop your

course structure

‘un-pack’ your learning outcomes

What does it take to get from no idea

to proficiency?    

1. Why posture matters  2. How to hold your paddle  3. Body movement basics  4. Mastering your stroke

Develop your

sequence

How to paddle a kayak  

How to roll a kayak  

How to whitewater

kayak [There is always a logical order]

30%

Consider the delivery format

Visual learners  (seeing)

Auditory learners (hearing)

Kinaesthetic learners (feeling/doing)

65%

5%

A mix is often best

Create memorable content Mental images

Enforce physical action  

Images or statistics

Humour or surprise

Case studies or personal stories

Reinforcement tools

Workbooks / templates Interviews with experts Follow up emails Webinars

Eval

uate

&

refi

ne

Solicit feedback Listen to what people say Keep making it better

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