6 Steps to the Perfect Retargeting Campaign

BLUEPRINT SERIES

➔ The average e-commerce conversion rate is approximately 10%. This means at least 90% of visitors leave your website without buying a ticket.

➔ Retargeting campaigns provide an easy way to track your website visitors and bring them back to make a purchase.

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1 Start tracking website visitors now

We have seen returns

of up to 4,300%

from client retargeting

campaigns.

Add a pixel to your website now so that visits and pageviews are automatically measured, allowing you more time to focus on planning your events and less time worrying about manual tracking.

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2 Make sure you’re tracking conversions

If you can’t measure it, you can’t manage it. Avoid the risk of alienating existing customers and make sure your efforts are targeted to finding prospects and getting them to convert.

39% of ticket

buyers discover

events from ads.Think with Google

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3 Design compelling ad contentOur choice retargeting partner, AdRoll offers great suggestions for ad creative. Make sure your ad is bold enough to cut through the clutter and features a clear call-to-action button.

The most popular ad sizes

across all screen sizes

include: 160x600, 728x90,

and 300x250.AdRoll

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4 Geo-target your campaignsUse Google Analytics and Etix Analytics to see where your most profitable customers are located. Avoid spending on those who are too far away to attend your event.

30% of live music fans

indicated that they would

have bought tickets to

more shows, had they

been aware of the event.Think with Google

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5 Leverage CRM and social retargeting

Your email list holds your most trusted and valuable customers, while social retargeting helps expand your reach. Create additional touchpoints through ads uniquely designed for these audiences.

48% of total

conversions

For Summer Camp Music

Festival’s 2015 retargeting

campaign, Facebook ads

earned 48% of total

conversions.

60% of total

impressions

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6 Measure, analyze, and adjustThe beauty of online advertising is flexibility. Consistently monitor and measure all campaign variables. Adjust your strategy where opportunities are present.

3 campaign variables

that are simple to adjust

include: spend, audience

and creative.

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Say hello.hello@rockhousepartners.com | rockhousepartners.com

Ready to get started?

Meet Zack. He’s our Sr. Account Manager from Hawaii and loves working with clients to deliver real results.

Ask Zack about online advertising, email marketing and Google Analytics!