HOW TO COMMUNICATE OPEN SPACE?- How to make people feel they are welcome?

Tårnby, Denmark, 29 August 2016

Maisa Hopeakunnas Communications SpecialistHelsinki City Library

26.8.2016

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1. What is communications?

2. How to communicate open space? How to make people feel they are welcome?

This presentation

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1. WHAT IS COMMUNICATIONS?

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Signs Letters Numbers Messages Transmitting

Symbols Sounds Phones Gestures Sensations

Feelings Photos Videos Artefacts Forms Colours Scents

Transfer Process Interaction Influencing

Determing oneself Determing others Creating understanding Marketing

Organizational Communications Public Relations Media

Mass Communication Reputation Image Power Style

WHAT IS COMMUNICATIONS?

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• Sending and receivingmessages

• Creating meaning and understanding

• Interaction

• Process

WHAT IS COMMUNICATIONS?

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2. HOW TO COMMUNICATE OPEN SPACE? HOW TO MAKE PEOPLE FEEL THEY ARE WELCOME?

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1. On the web

2. In the city

3. Outside the library

4. Inside the library

5. The people(personnel)

HOW TO COMMUNICATE OPEN SPACE? HOW TO MAKE PEOPLE FEEL THEY ARE WELCOME?

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Findability• Search engine

optimization

• Networks: linksfrom another sites

• The fewer clicks, the closer you are

1. On the web

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Your webpresence?• Web site:

Recognizeability?Usability?Accessibility?

• Social media:What channels?Are you active and responding?

1. On the web

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• Location and accessibility

• Passageways

• Public transport (carparks)

• Maps

• Signs and quideposts

2. In the city

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3. Outside the library: the building

What does it all

look like? • The front yard

• The actual building

• Style, colours,

materials

• Signs

• Entrance, doors

• Attractiveness

• Feeling: Is it inviting?• Does it say “welcome”?

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3. Inside the library

What does it• Look like?

• Smell?

• Feel?

What kind of

soundscape is

there?

What does the

design say?

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4. The people

How do the

personnel• Greet the

patrons?

• Smile?

• Are present?

• Are available?

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WHAT TO DO IN MY LIBRARY?

• Can we use these

ideas in our own

library?

• What do we need to

do to make it

happen?

THANK YOU!

26.8.2016