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How should public institutions communicate?

Jordi Graells i Costaslideshare.net/jordigraells graells.cat Barcelona, April 2nd 2014

2‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

On the one hand: citizens

3Thomas Jefferson Memorial: Closed Due to Government Shutdown © NPCA Photos  CC BY-ND 2.0

And on the other hand: Governments

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

4‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

With a management model

Doing + things with - resources

Inspired by:

1.Austerity

2.And efficiency

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Now the technology is more open, social and mobile. It’s closer to people. And we can do a lot of things with it.

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

6‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Technology has called old practices into question

7‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

So organizations try to adapt their services to users’ needs

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At a different cost

Costs

On the one hand, services are increased because of customization and so the catalog increases too.

On the other hand, services are provided more cost-effectively, for example, dealing with the public

1. Aggregated answers to queries posted on social networks.

2. Exploiting the features of the mobile functionalities.

3. Creating value in openness and reuse of data.

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

9‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

XIP established standards

youtube.com/watch?v=RPsVvbd80xU

10‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

What the open governments

have to comply with

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Making their activities more transparent

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Like the Catalan Government’s transparency website

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Opening data to generate business and employment

emergence © green.thumbs

flickr.com/photos/greenthumbs/3244645344 ‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

14‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Imagine Express, to promote entrepreneurship

http://express.imagine.cc

15‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

How to move towards it?

16‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Departmentalization vs digitization

The culture of an organization usually goes against the supply of services from digital platforms, mobile services and social media.

social media

mobile services

open data

17‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Government / Administration

Datasets

Open services

Reusing actors

Products / environments

Infomediaries

Companies

Governments / Administrations

Socialentities

Mobile services

Socialmedia

Websites

All kinds of products and services

Data reuse model of Catalan Government

18‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

1. With professional initiatives: ‘Let’s Share’ (Compartim) in the Catalan Government

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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twitter.com/VOSTcat

Or the VOST (Virtual Operations Suport Group)

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

20‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Emergency and civil protection complement

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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2. With external actions because crowdsourcing is everywhere

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Like the most emblematic case: Wikipedia

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Not expecting miracles

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

24‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Or other examples like the FGC app

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

25‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

Or the Electronic Tip of Vic

‘Com han de comunicar les institucions’. Jordi Graells i Costa. Citilab, 28 de març de 2014 CC – BY 3.0

http://deixalleriavirtual.vic.cat

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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WhatsApp service of Mataró City

www.mataro.cat

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Sisena edició:octubre 2013

With guides and standards

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Specifying its value

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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Correct management of authorship and intellectual property

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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And also privacy and anonymization

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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With leadership which is fit for the XXI century

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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In short: communication as a true value proposition instead of a makeup operation

‘How should public institutions communicate?’. Jordi Graells i Costa. Barcelona 02/04/2014 CC – BY 3.0

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TH

AN K

Y O U

How should public institutions communicate?

Jordi Graells i Costaslideshare.net/jordigraells graells.cat Barcelona, April 2nd 2014