how to choose the right agent to sell your property

How To Choose The Right

AGENT

To Sell Your PROPERTY

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HOW TO CHOOSE THE RIGHT

AGENT TO SELL YOUR PROPERTY

By Bernadette Janson

Bernadette Janson is the founder and director of The School of Renovating. She is fanatical about renovating and loves sharing twenty years of knowledge and experience. Bernadette can be contacted at [email protected]

Bernadette JansonRenovator I Author I Speaker

TABLE OF CONTENTS

INTRODUCTION //1HOW MUCH TO BUDGET //3OVERVIEW //4PREPARATION //5HOUSEKEEPING //6DUE DILIGENCE //1TOPIC //1TOPIC //1TOPIC //1TOPIC //1TOPIC //1


INTRODUCTION

The family home is often the biggest investment many Australians will

own and so selling it is an important step and requires some thought

and preparation to get the best result .The right agent can add tens of

thousands to your sale price .

To be a savvy seller it is wise to do a little research before you start

making moves to list your property so that you select the right agent

for the task.

.


STEP 1

CHECK OUT THE COMPETITION

In the months leading up to listing your property

attend as many open inspections and auctions in

your local area as possible.

You do this for 3 reasons:

• To get a feel for the properties and the prices

they are fetching

• To get an understanding of how each of your

local agents operate

• To compare your own property with its

competition in terms of features and

presentation.


STEP 2

DETERMINE YOUR PROPERTY’S VALUE

You need to have a good idea of the value of your

property before you approach any agents.

• Monitoring open inspections and sales in the

area may be enough

• You can also request a Market Comparison

Report from one of the larger agencies.

• Some vendors also engage a valuer.


STEP 3

ADD SOME NUMBERS TO THE MIX

From the market comparison report tally up the

number of properties sold for each agent

Note that this exercise should be done per agent

not agency. It is the right person you are looking

for, not the office.

You may also want to tally up the days on the

market for each agent as well although I tend to

be a little wary of this because often the days on

the market have more to do with the vendor .


STEP 4

PREPARE A SHORTLIST OF AGENTS

Make up a short list of 3 agents in the top 50% of

sales.

The following qualities are essential.

1. Good local knowledge.

2. Good people skills, friendly and outgoing.

3. Returns calls promptly and follows up after

opens etc.

Set Up the meetingBy the time you get to meet the agents you will have a lot of knowledge about them already. Don’t share your finding with them, this will help fine tune the B.S meter.

Just work through the questions and let the agents share their knowledge and expertise with you. You will be able to work out quickly if its cheap talk or not.

The following questions will help tease out the information you need to make your decision.


1How long have you been in the business ?

You are looking for someone who has had substantial selling experience , can handle any scenario that comes along and has plenty of energy to sustain enthusiasm for your property for as long as is necessary.

You may think this is being overly pedantic but this person is going to be negotiating a huge sum of money on your behalf .. be fussy.


2How many similar houses have you sold in my area in the last 6 months?


3How much and how long


4Advertising


5What makes you different


6Fees


7Method Of Sale


8Fees


9Curly questions


Property sold

Property Sold

Property Sold

Local

Approachable

Good follow up

Experience

Appraisal

how to choose the right agent to sell your property

Documents

right agent

hourly basis

site diary

right person

bernadette jansonrenovator

important step

market comparison report

local area