How to Bridge the Physical and

Digital Experiences at Live Events

Justin Gonzalez@justinSF

© 2016 Confidential – do not distribute 3

• Demand Gen

• Content Marketers

• Advocate Marketers

…and more!

Suddenly, everyone wants your recipe.

Live Engagement Marketing (LEM)is the discipline of applying digital marketing

principles to the physical world of live events.

What does that mean?

How do you integrate the physical and digital worlds of live events?

By focusing on your key event stakeholders.

CONNECT ATTENDEES

• Focus on quality over quantity.

• Introduce the app in your opening remarks.

• Ask attendees to post a status update.

• Connect with like-minded individuals.

• Rate and review sessions and speakers.

EQUIP SPEAKERS

CONNECT ATTENDEES

• Incorporate live polls into their presentations.

• Solicit audience questions.

• Follow-up with unanswered questions.

EMPOWER SPONSORS

CONNECT ATTENDEES

EQUIP SPEAKERS

• Meet the right attendees with Targeted Campaigns.

• Take advantage of 1:1 meeting scheduling.

In this new world, everyone feasts.

Attendees

gain access to a vibrant community of like-minded individuals.

Speakerscan deliver truly engaging sessions to their audiences.

Sponsorsconnect with the right attendees and increase ROI.

And you…

Everyone

wants your

secret sauce.

• Track attendee engagement

• Segment attendees by topic interest

• Deliver targeted messages

• Push in-app activity to Salesforce

Demand Gen

ContentMarketing

• Identify which topics resonate

• Prioritize post-event content creation

• Leverage user-generated content

• Collaborate with them on marketing

• Get their feedback on your product/service

• Reward their influence

Advocate Marketing

And you’ve earned a seat at the strategy table.

Learn more at

Thank you | @justinSF | Booth 659