how to be an effective online spokesperson
Post on 12-Sep-2014
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DESCRIPTION
Presentation on basic guidelines to becoming an effective online spokesperson for your company. Given to the Toledo chapter of the PRSA on September 4, 2009.TRANSCRIPT
How to be an Effective Online Spokesperson
Scott Monty (@ScottMonty)Global Digital CommunicationsFord Motor Company (@Ford)
Who am I?
Why Ford?
Getting Started1.Have the support of senior leadership
2.Bring Legal in early & often
3.Establish your approach – branded, personal or blended
4.Remind people that results are not instantaneous
5.It’s more than one person’s job
Have the support of senior leadership
Bring Legal in early & often
Establish your approach – branded, personal or blended
Remind people that results are not instantaneous
It’s more than one person’s job
Know where to get involved
Know when to get involved
People will start to notice.
Guidelines:
1.Listen first2.Listen some more3.Reply in context4.Be respectful5.Have resources at the ready6.You're always on the record7.Be human8.Have a sense of humor9.Don't take it personally
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DaDaAce
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I Hear of Sherlock
Photo credits (Flickr):
How you can reach me
Twitter: http://twitter.com/ScottMonty
Web: http://www.scottmonty.com
Facebook: http://facebook.com/scottmonty