effective online marketing
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Effective online marketing For people wants to expose their product to the internetTRANSCRIPT
EFFECTIVE ONLINE
MARKETING
MARKETING IS FREE !!!
“Whether you like it or not, most businesses are increasingly reliant on online marketing efforts in order to sustain or grow their business”
Jim Cockrum
also known as web marketing, internet marketing, webvertising, or e-marketing, is referred to as the Marketing (generally promotion) of products or services over the Internet.
Source : Wikipedia
WHAT IS ONLINE MARKETING?
- Provide Wider reach of audience
- Less Expense in advertising
- fast information relay
- 24 hours non stop
- Online is everything !!!
Advantages of Online Marketing
“Know thy self, know thy enemy. A thousand battles, a thousand victories”. --Sun Tsu
Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not 'exist' but are 'created' by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Also called micromarketing.
RULE 1 : Learn your target market
Pick keywords that are relevant to your business but also fairly easy to rank.
Tool can be used: Google Adwords
Rule 2 : Keyword Selection
Adword google
Prospects are more likely to buy from you establish yourself as one by creating
extraordinarily helpful content. Take decisive action to ensure prospective customers are attracted to your site as a place to find answers.
Tools can be used:BloggerWordpress
Rule 3 Content is King
Its develops Business Identity.
Its develop personal branding about your business.
Pictures gives expression and meaning to people.
Ebay said “Approximately 90% of all sold auctions on ebay
have detailed image”
Rule 4 Use Images or Pictures
Rule No 5 Use Video
Tool can be use You Tube - the most traffic sites in Video
•You’ll become more memorable•You can reach more of your target audience.•You can get people to come back to your site more frequently.•You can tap into the emotions of your audience.•You’ll make it easy for your viewers to pass on your message.•Video it creates viral information of your products or services to your prospects.•You can show your human side by posting a not-quiet-perfect video.•You can “show” instead of “tell.”
Creates easy access or navigation to your webpage
It creates lead generation to your online business
Rule 5 Use Links
Advantage of the Market Place Market Place Online have high traffic and
audience Big chance become number one in Google
Page rank (using one of our platform --the CARENET way!!!!)
Disadvantages Has restrictions/rules to be followed Always update your advertising Too much competition
Rule no 6 Use Market Place Online
Its Free !!! You can create genuine relationship to your prospect You can start anytime Remember, ‘be real’ and ‘be there’ to help the
community rather than to push products.
Tools can be used:TwitterFacebookLinkedIn
Rule No 7 Social Media
It’s easy to become discouraged and frustrated if Inbound Marketing is approached as a point solution. In reality, it’s a long term strategy, only rewarding to those who approach it with patience and tenacity.
It Creates Consistency
It Creates Habit one of the criteria successful Online Marketer
RULE NO 8:Patience & Tenacity
Handy and Accessible Cellphone is equivalent power of computer Now Cellphone outnumbered computers, mostly used. Text Marketing are using by other companies and
businesses
Rule 9 Smart Phones Are In
Worldwide smartphone users top 1 billion !!! yahoo news: report source:http://ph.news.yahoo.com/worldwide-smartphone-users-top-1-bn-report-103208369.html
“THERE ARE NO SATURATED MARKETS, ONLY UNTAPPED OPPORTUNITIES”
PHILIP KOTLER
Lead Nurturing follow up calls to action with a ‘thank you’ email and a lead nurturing campaign that further entices leads down the sales funnel with additional free offerings– this is a free opportunity to keep touch with a lead.
Example We have Open house this coming date we have
free dinner and food if you attend see our project and we provide discount buy one of our condo at the event.
Rule 10 Lead Nurturing
Coach Benjamin S. Palaroan Jr.Login to our website
www.1stworld philippines.com
Facebook.com http://www.facebook.com/CoachBenjie
Twitter https://twitter.com/coachBpalaroan
LinkedIn ph.linkedin.com/in/coachbenjiepalaroanjr
THANK YOU VERY MUCH !!!
PRICE : P 2500
Venue : TBA
Early Bird (P2000.00) For ACT (P2500.00)
Login to www.1stworldphilippines.com
PRACTICAL ONLINE MARKETING
QUESTION AND ANSWER