Effective online

Marketing Tips For

Entrepreneurs

About

An entrepreneur can be successful without being a marketer or Salesperson. This might sound a bit odd. After all, an entrepreneur goes into business to sell something to create a product, to meet a need, or to grow a business, right? That's true. But not every entrepreneur has the talent or background. What's more, many entrepreneurs have no desire to become salespeople. They can do one thing really well. Maybe they can do several things really well. But what if sales isn't one of them?

Produce content

Modern online sales happens through content marketing. You will be successful at generating sales if you are successful at content Marketing. The more content on your blog, the better. Businesses that have websites of more than 400 pages get six times as many leads as websites consisting of only 51 to 100 pages. You get more pages by growing your trove of content.

Put calls to action in place, and let them work for you

Every online sale happens when a customer clicks a CTA button. The call to action is what executes the Sale. All an entrepreneur needs to do is to put the CTAs in place, optimize the CTAs, split test the CTAs, and let them do the work of selling.

Create a Mailing List

Creating and curating an email list is one of the most important things that an entrepreneur can do. What are these emails about? I'm not directly selling anything. I'm providing help, solving problems, and focusing on delivering great content.

Be Social

You don't have to be Salesy, but can you be social? Some of the best salespeople I know are actually no good at selling. They're good at building relationships and an audience via social media.

Help People

Sometimes, entrepreneurs fear sales, because sales require pushing their product. This feels uncomfortable. An entrepreneur is a problem solver. In my niche, I try to help people solve the problem of growing their blog audience.

Be All About Customer Retention

It costs five times more to get a new customer than to retain an old one. Since this is true, you'd think that most companies would be aggressive about customer retention.

Split Test Everything

Split testing or A/B testing sounds like one of the furthest things from sales. Split testing is about identifying variables, creating versions, forming hypotheses, and running tests.