“how to be a google master”denise howell

imetdenise.com

iadc midyear meeting02.20.09

http://tinyurl.com/iadcweb(go ahead, indulge your continuous partial attention - guilt free!)

if you get nothing else out of this...

twitter account; imet___.com

what’s a googley lawyer?

using google is easy

emulating google can be hard, for lawyers

jeff jarvis: transparency?

wwgd?

most googley

a brief history of internet time...

’89, sir tim berners-lee: “It seemed evident that it should be a space in which anyone could be creative, to which anyone could contribute.“

’96: creating credit card debt we’re still paying off; aside from taking our money, sites are static

’00: silly season

’01:free, easy tools spawn 2-way web

’06: 50+million blogs; other asynchronous, 2-way communications flourishing

election year ’08 >> asynchronous two-way web goes real-time

something big was *bound* to come of all this

reasoning?

information gathering and sharing is foundation for all that follows

high signal/noise in intake and output

a lawyer’s most important commodity and resource

blogs vlogs podcastsaggregation

photo/video sharing

live video+chatremote conferencing

tagging

microblogging

wikis

social news/networks

social bookmarking

rss

asynchronous and real-time tools -both firehose and filter

eschew social media if -

you’re engaged in criminal acts and prone to be up-front about it...

you’re abrasive - people leave you caustic voicemails? death or other unpleasant threats?...

you’re likely to disclose military intelligence...

you’re incapable of expressing yourself in 140 characters or less...

otherwise, have at it

a word about marketing

you get to fire them. particularly if they want to keep sending out brochures and newsletters. (or hiring atomic tangerine.)

a word about law

(see: firing marketing.) confidentiality, ethics, legal obligations are cross-platform. have simple policies+training. read eff’s blogging legal guide.

“how to be a google master”presented by denise howell

imetdenise.comslides at

http://www.slideshare.net/denisehowell

q&a - demos - discussion

licensing and creditsthis work is licensed under a creative commons attribution-noncommercial 3.0 license. to view a copy of the license, visit http://creativecommons.org/licenses/by-nc/3.0; or, send a letter to creative commons, 543 howard street, 5th floor, san francisco, ca 94105 USA

•illuminated crowd by ritterskamp •lego people by joe schlabotnik•the silent people by wili_hybrid•internet statement by altemark•lawyer by erix!•tag on tim berners-lee's original NeXT machine -- first web server by robert scoble•tim berners-lee by silvio tanaka•podkast mascot by jacob botter•i'm blogging this by foxtongue•Laura Pisani in her Home Office, after the Circle of Dosso Dossi by Mike Licht, NotionsCapital.com•Boy with a Blog, after Jean-Baptiste-Siméon Chardin by Mike Licht, NotionsCapital.com•Two Bloggers, after Norman Rockwell by Mike Licht, NotionsCapital.com•Pigeons with Cell Phones by Mike Licht, NotionsCapital.com•lawyer dream, lawyer, twitter, and where the money is by hugh macleod, gapingvoid.com•legal lolcats, various frazzled law students http://bit.ly/wePUe

images thanks to the following flickr users, technorati, and hugh macleod: