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How to Attract and Engage Talent in the Midst of all the Noise Celinda Appleby Oracle - Head of Global Recruitment Branding

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Page 1: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

How to Attract and Engage Talent in the Midst of all the Noise

Celinda ApplebyOracle - Head of Global Recruitment Branding

Page 2: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

• Oracle’s Recruitment Branding• Recruiter by trade• Mom of identical twin boys• Obsessed w/ Netflix, Shoes, & Hip-hop

Page 3: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 4: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Lippincott

Leadership Buy-In

First things first…

http://lippincott.com/files/documents/news/Perspective_Align_Your_Consumer_and_Talent_Brand_LinkedIn.pdf
Page 5: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Relationships Matter

Page 6: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 7: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Build a strategy

Page 8: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Identify your social recipe

ComScore

https://www.comscore.com/Insights/Blog/Which-Social-Networks-Have-the-Most-Engaged-Audience
Page 9: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

@Life_at_Oracle

Page 10: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 11: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Keep it real

Page 12: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Content should purposeful…

Page 13: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Relevant…

#MyOracleDesk#WellnessWednesday

Page 14: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

… and Engaging!

#LifeatOracle

Page 15: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 16: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Collaboration is key

Page 17: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 18: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Brand advocates

Page 19: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Educate. Engage. Empower.

Page 20: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

83% of people trust the recommendations of friends and family

Nielsen

http://www.nielsen.com/us/en/insights/reports/2015/global-trust-in-advertising-2015.html
Page 21: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

88% of people trust online reviews as much as personal recommendations

BrightLocal

http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
Page 22: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Employee Generated Content• Personal outreach• Internal newsletters• Social media outreach• Internet research• Tagboard• Team meetings• Company events

Page 23: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 24: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Measure and Optimize

Page 25: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)
Page 26: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Key Takeaways

Page 27: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

1

Build a brand taskforce

Page 28: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Turn marketing inward2

Page 29: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

3

Measure and track success

Page 30: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

4

Page 31: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

Thank You!

Page 32: How to Attract and Engage Talent in the Midst of all the Noise (employer brand and recruitment marketing)

@Oracle

@CareersatOracle

@Oracle

@Life_at_Oracle

@CareersatOracle

@LifeatOracle

Holla!


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