How the current crisis is affecting the leisure

marine industry

EESC hearing in Vigo – 1st December 2009

Mirna Cieniewicz, Secretary GeneralEuropean Boating Industry

The boating industry today

The boating industry today

European Boating Industry

Our industry comprises of: Boat builders (sailing, motor boats, RIBs) Equipment manufacturers for boats (electronics,

interior furnishing, rigging, etc) Equipment manufacturers for water sports (wind /

kitesurfing, canoeing, kayaking, diving, etc.) Infrastructure builders and operators (marinas) Service providers (trade & maintenance, chartering,

financial / insurance services, schools, etc.)

Industry Facts & Figures

Approx. 37,200 businesses in Europe At least 272,000 direct employees 23.4 billion EUR of annual revenue 97% of these businesses are SMEs Steady growth rate of 6% for the past 10 years Export-oriented Europe is the world leader in this sector

High quality & innovative products and technologies

48 million European citizens regularly practice leisure marine activities

The industry was hit hard by the crisis

Thousands of companies hit by the financial crisis and the credit crunch, resulting in restructuring and cost-cutting programmes, massive lay-offs, bankruptcies of major players

Sales and turnover fell by 30-40% in 2008 All segments were affected in 2008 Rising grey imports of used boats encouraged by

weak dollar Crisis generated a negative atmosphere for buyers Banks cut on financing options for clients Companies demonstrated a lot of creativity!

But people continue boating…

A normal and even good year for the chartering industry in 2009

Some new behaviours appeared: Last minute booking Shorter renting periods Bookings outside of the normal peak season

A good year for marinas And for shiphandlers (repair & maintenance

services, equipment retail)

Some specificities of our industry

Our industry does not only produce for leisure, we equip coastguards, maritime police, militaries, etc.

Boatbuilding, equipment and engine manufacturing are in between mass and on-order production

We offer a large variety of jobs from both the industrial and the tourism worlds

Boatbuilding and boating are revenue-generating activities in coastal regions but also inland with rivers and lakes

European boaters buy what they can afford

Some of the jobs in our industry

Some proposals to you

Implement an effective market surveillance in Europe Support R&D efforts of an innovative industry

EU FP7 Transport programme is too cumbersome for SMEs Environmental innovation needs to be lead development

Support the export efforts to win new markets abroad Professionalise the nautical jobs:

Europe-wide recognised trainings, skills and positions “Marinise” competences

Easier access to finance for companies More options to finance the boat acquisition

Thank you for your attention!

European Boating Industry  Mirna Cieniewicz, Secretary GeneralTel +32 / (0)2 741 24 46E-mail info@ecni.org