How service design can end the uberization of the sharing economy?

Raz Godelnik| Parsons School of Design| @godelnik

October 3rd 2015, New York City

Let’s face it: Uber IS the sharing economy(Sarah Lacy, Pando, July 2015)

Companies as an Algorithm

“Neutral technological platform, designed simply to enable drivers and passengers to transact the business of transportation.”

- Barbara Ann Berwick v. Uber

Customers as the dominant power

Service providers as friction

“The reason Uber could be expensive is you’re paying for the other dude in the car. When there is no other dude in the car, the cost of taking an Uber anywhere is cheaper.”

- Travis Kalanik, CEO Uber

so what?

The Ethos

ONLY companies championing humans will succeed in the sharing economy!

3 development stages

3.0 Community

2.0 Relationship

1.0 Experience

3 pillars

Culture Value creation

Value capturin

g

Shareholders B Corp Fair share

Great UX Great peer experiences Cooperation

Wall-street

Humane business Kibbutz

Value capturing

Value creation

Culture

UX P+P Eco-system

What do sharing economy companies need to move up the ladder?

Better design. Better service design.

Design principles

1. Redesign the culture2. Move from top-down to co-creation processes3. Disrupt and delight4. Design for complex relationships5. Find economic and social balance

#1 Redesign the culture

#2 From top-down to co-creation

#3

#4 Design for complex relationships

#5 Find economic and social balance

A new day, new ideas. A new you.

Thank you!

godelnir@newschool.edutwitter: @godelnik