drync uberization of wine
TRANSCRIPT
Uberization of WineBrad Rosen, CEO of Drync
Welcome to THE AGE OF NOW
Adults ages 21-35
87% smartphone never leaves
their side
80% check phone
first when they wake
MOBILE HAS CHANGED US
SOURCE: MARY MEEKER, KCPB INTERNET TRENDS REPORT 2015; TECHCRUNCH 12/26/14
60% Amazon ’14
holiday sales were mobile
- ondemandeconomy.org
“We believe mobile spending will represent the fastest and most
transformational shift in consumer spending seen in history.”
Source: Source: eMarketermComm growth in Billions
$14B
$25B
$42B
$57B
$75B
$97B
$116B
2011 2012 2013 2014 2015 2016 2017
Mobile Commerce30% of all
e-commerce!
MAGIC the new standard
8am 9-11am all day
12pm 1pm 2pm 8pm 10pm
A day of magic in my life… 5am
11:30am
6am 7am
ME
UBERizationOn-demand meets collaborative economy
The forces have aligned.
Labor 37% US workers are 1099 essential to collaborative
models
Technology 50% digital time on smartphones
80% smartphone time on apps High speed data Personalization
On-Demand Collaborative Lean
Operations cheap business
resources quick and easy upstarts
collaborative funding
Expectations immediately accessible
personalized valuable
$6.3 B invested
On-demand for Beverage Alcohol
actionable sales and advertising opportunities
What wine drinkers are doing now…
Learning Saving Discovering Sharing Buying
Curate winery details
Tell your story
Connect with customers
Sampling programs
Events
Recommendations
Consumer trends
Reach new customers
Survival of the most ADAPTABLE
You make the move. It’s your move.
