how real estate agents can get more seller leads

sellergetting more

leads

Friday, October 18, 13

FSBO

REO

Short Sales

Foreclosures

Seller Leads


Quality Seller Leadswithout the road blocks


Average Conversion Ratepay per click

4%(not industry specific)


24%conversion rate


eliminate the variables


Here’s How We Did It...


Postcard Front #1


Postcard Front #2


Postcard Back Example


The FormDetails Matter.

If you don’t need it, don’t ask for it!

(plus, it gives you an excuse for follow-up)


How did you hear about us?

When is the best time for (agent name) to meet with you?

What is your mailing address?

Do you own your home, rent, or is it vacant?



Their Contact Info(make them think it’s for them, not you)



Ask Why.(let them tell you their motivation)



Respect Privacy(you need this for conversion and for Adwords)


Reinforce Your Brand“view through” conversions


it’s all about staying

“Top of Mind”


once they go to your site, your ads need to be everywhere!

Retargeting


Show Sellers you are a

Marketing Machine


the goal here is the“view through” conversion


They see your ad but do not click

They later go to your site and complete a form

(branding)

(conversion)


14 “view through” conversions


...and that wasn’t even your listing....

I figured, anyone who knows how to do that knows how to market a

home and get it sold!

I would like youto list our home


Advertise Your Listings(using retargeting)


Doesn’t this focus on buyers?


1. Exposes your listings to more potential buyers

2.It makes your sellers VERY happy

3.Most importantly, it gets potential sellers interested in your marketing approach


what worked best?

the seller targeted site


Landing Page Optimizationshort formtestimonialprivacy assuranceabove the foldunbranded domain


The Results


StatsFindMyHousesValue.com


StatsFindTheValue.com


StatsFindThePrice.com


StatsFindTheValue.ca


FindTheValue.ca


how real estate agents can get more seller leads

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