buyer and seller trends for real estate agents
TRANSCRIPT
Carrie Bey-Little, BS, MS, Broker
Seller TrendsDiscover Buyer &
Trainer, Social Media Expert, CE Instructor, NAR Blogger, & Tech Blogger
4. Best tools to determine trends.
3. Where should I research?
2. How do I locate these Buyers and Sellers?
1. Who are the Buyers and Sellers in 2015 & Beyond?
Discover!
Buyer & Seller Trends
Boomerang Buyers• 7.3 Million will help the
housing market in the next 7 years
• Lost their homes• Short Sales• Deed in Lieu of
Foreclosure• Many have repaired
their credit
Baby Boomers• 52 +• 10,000 boomers retire
everyday• Most are financially
stable• Consider Downsizing• Likely to work with an
agent first
Millennial’s • Age 18 to 34• Most Diverse Group in
the U.S.• Shaped by Technology• Value Community,
Family & work• Invested in themselves
– 47% have college degrees
• Largest share of 1st time buyers
• Shop online 1st
Who are your next Buyer’s • Don’t discount the Gen X’rs. 27% -buyers
https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf
Millennial Buyer• This year this group is expected to
outpace Generation X in home buying (32% of new buyers).
• They are determining that owning is cheaper than renting
• Extremely Tech Savvy
• Do not want to talk on the phone• Prefer Social Media or a Texting Tools• Doing their own research• Can be found on social Media
www.ChicagoTribune.com www.REALTOR.ORG
Baby Boomers Buyers & Sellers• Considering a short distant move. Not
necessarily Florida• Searching for Age Restricted Areas• Considering New Construction• Better design for all abilities
• Want to downsize from expensive to a cheaper house – thinking about their Cash Flow.
• Taking advantage of adult assistance companies to help with the downsize
Source Realtytrac.com and U.S. Census
Boomerang Buyer• 7.3 Million suffered from short sales
and foreclosure - can help the housing market in the next 7 years
• 2015 500,000 potential buyers• 2016 1,000,000 potential buyers• By 2018 1,500,000 potential buyers
Research
www.zephoria.com
Go where the Millennials Go!
www.zephoria.com
Use Social MediaOn Purpose #HashTags
Schedule Your postsTarget your audience
On Social MediaTarget by Age,
location, etc
Build your blog• Use key words in your blogs. This group searches like
the rest of us.• Think before you write. Don’t violate license law
Use Facebook• This is the one place you may consider using Facebook
Ads to target this group• They are on Facebook to stay in touch with their
families
Use Tax Records• Are you farming by Tax Exemption?• Does your MLS provide a service to search by
exemption
Direct Mail• Don’t give up on Direct mail• Experian Marketing Services says that 80% of business
are buying our data to market to us with snail mail!
Baby Boomers
Build your blog• Use key words in your blogs. This group searches like the rest of
us.• Write content that talks about coming back to homeownership
Use Facebook• This is the one place you may consider using Facebook
Ads to target this group• They are on Facebook to stay in touch with their
families
Your Database• Go back to 2007 and find those that sold their homes
as a short sale.
Rentals• Can you search off-market properties in your MLS?• Search for Rented properties• Might also find 1st time buyers as well
Boomerang Buyers
Social MediaMillennial's are asking for a referral. This group will take the advice of a friend or family member. They are not afraid to click on a social media AD and use these tools to find a resource. Is Social Media a part of how you build your digital footprint?
ExemptionAre you able to search by Tax Exemption in your Tax system
Rentals Who needs to make a decision in the next 60 days?Agents can access this information in the MLS
Research Your Neighborhoods
Contact Your Short Sale ClientsGo back to your database! Blog amount 1st Time Buyer options
The New Buyer
BuyersBuyers & Sellers
Potential Buyers
400k42M
Potential Leads – Right NOW!In your neighborhoods
Those that need to make a decision
in the next 60 – 120 days
www.nielsen.comwww.forbes.comcensus
Those that filed a Senior
Exemption
Millennials in the U.S. 77 Million
StrongMetro areas
400,000
Boomerang Buyers
Go back to your
database
Some of the Best Tools Available for Agents!
Twitter• Do you know what’s
trending on Twitter?• Get involved in the
conversation
Your MLS • Do you know what your MLS
can do?• Call the help desk and ask if you
can search by exemption and off Market properties
Realtor.orgNAR is researching for you
Youtube• Create a YouTube channel• NO! you don’t have to be
in the video
Facebook Boost your post
Facebook• Facebook.com/advertising• Check your Analytics to
determine your market on this social site
GoogleGoogle.com/Trends
CarrieLittleSeminars.com
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”
― Alvin Toffler
3. Choose one new way to market!
2. Don’t reinvent your business! Integrate new technology!
1. What are you waiting For?
http://www.slideshare.net/CarrieBeyLittleinstagram.com/[email protected]/CarrieLittleRealtorIn/CarrieJoLittlewww.CarrieLittleSeminars.com
Thank you