how not to run a war game – lessons learned from an industry vet

The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab

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How Not to Run a War Game

A Complimentary Webinar from Aurora WDC

12:00 Noon Eastern /// Wednesday 26 October 2016

~ featuring ~

Alysse Nockels Michel Bernaiche


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Alysse is a Principal Engineer and Director of Competitive Intelligence at Intel Security with 15+ years of experience working in information technology. Previously, Alysse was a security engineer at Lockheed Martin where she designed shipboard networks and facilitated Navy security accreditation. She transitioned into CI and was responsible for forecasting competitor proposal strategies and deriving bid prices for multi-billion dollar competitive government contracts. Alysse has a master's and bachelor's degree in IT, held speaker and thought leader roles at numerous CI conferences, earned CIP-II certification, served on the SCIP Board of Directors, and is Pragmatic Marketing certified. She resides in Prescott, Wisconsin and is an avid Packers fan!

Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.

Alysse Nockels

mailto:[email protected]


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So, What Exactly is a War Game?► War Game 101:

► A war game is a simulation of moves and countermoves within a given market. It is a tool used to try out potential strategies, pressure test the market, and predict competitor action.

► Participants are divided into teams:

► Each team immerses themselves into their assignment throughout the entire game► The Market Team throws out scenarios to see how each team reacts► After the game, you create a comprehensive After Action Report (AAR) to document the game’s findings

Competitor 1 Competitor 2 Competitor 3 Competitor 4 Home Team Market Team

Represent their companies and build strategies given the timeframe and conditions set by the market team

Represents your company

Represents external critics and acts as the judge and jury

during the game.

► Proceed with Caution…► A war game can make or break your career:

► When done well, opens doors for new opportunities► But done poorly, don’t ever expect to run another one


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A Little Background for Context

► Intel Security’s competitive landscape is a mess► Hundreds of competitors, ankle biters everywhere…

► This didn’t happen overnight► Took 7 years to convince management they needed it

► First ever business unit war game► Equate that to ‘a ridiculous amount of work’

► Short turnaround time► Needed to pull this together for an upcoming strategy meeting

► Hired Aurora WDC to help► Knew we needed professional assistance


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A Few Pop Culture References…

► Since this is a ‘what not to do’ presentation, why not tie it to movies that also showcase what not to do:


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Making the Case

Do it by yourself

Use it as a ‘team-building’

exercise

Give up at the first ‘no’

Invest in a consultant

Scope it for actionability &

ROI

This takes patience!


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Preparing for the Game

Allocate a few weeks to prep

Let anyone play the game

Rely on the sponsor for

guidance

More like 2+ months!

Teams are everything

Take charge and own this


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Running the Game

Have a strict game plan

Go easy on the ‘home team’

Put the sponsor on the market

team

Let it play naturally

Brutal honesty works the best

Put ‘em on the home team


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Summarizing Results

Quick delivery over quality

File the AAR in a drawer

Get frustrated if no actions are

taken

It’s all about the details

Share broadly

Persistently remind people of the results


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Making the Case

Do it by yourself

Hide the true costs

Give up at first ‘no’

Preparing for the Game

Allocate a few weeks to prep

Let anyone play the game

Rely on sponsor for guidance

Running the Game

Manipulate game results

Be nice to the teams

Put the sponsor on the market

team

Summarizing Results

Quick delivery over quality

Cut-&-Paste team results

Distribute only to game

participants

Invest in a consultant

Scope it for actionability &

ROI

This takes patience!

More like 2+ months!

Teams are everything

Take charge and own this

Let it play naturally

Brutal honesty works the best

Put ‘em on the home team

It’s all about the details

Share broadly

Persistently remind people of the results

Summary: How to Properly Run a War Game


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Thank you! Now how about a little Q&A?

Email: [email protected]

The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.

Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time!



how not to run a war game – lessons learned from an industry vet

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