how kachingle helps with marketing
DESCRIPTION
Ways that Kachingle, a social payment system, provides additional value beyond the revenue component.TRANSCRIPT
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How Kachingle helps with Marketing
Prepared by Kachingle9/15/10
Copyright 2010, Kachingle, Inc. | Please Share This
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Kachingle is a network not a destination site
• Network effects benefit all sites way beyond what they can do themselves
• Kachingle keeps users on the client sites – all interesting information will be broadcasted to the site’s Medallion
• Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon
• Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization
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Network Effects
• Every time a Kachingler joins, it potentially benefits ALL of the Kachingle-enabled sites
• And every time a new site joins, the other sites benefit because the network has grown thus making Kachingling more attractive to users
• Networked systems can be much more powerful than individual systems because of this effect, e.g. site-specific donation systems are isolated, not networked
• Wikipedia info on network effect.
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Kachingle already helps users find other sites they might like –Cynthia is kachingling SteveOuting.com and sees that Sharon is too…
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Cynthia knows Sharon and clicks to see what else Sharon values…Cynthia then discovers new great sites thru her colleague’s kachingling…
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Two Kachingle Widgets also help Kachinglers find new sites through recommendations from colleagues
Who’s Most Like Me Here – shows overlap for each individual Kachingler with other Kachinglers
on each site they support
Who’s Kachingling Whom – real-time widget that shows activity
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All of these social elements moving to new Medallion overlay on the sites!
Goal is users never visit have to actually go to Kachingle!
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Kachinglers broadcast their behavior automatically to their social networks…Twitter already implemented, Facebook coming soon
Kachingler mystockphoto tells his Twitter Network about a brand new site milotesselaar that he is now supporting
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Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soonKachingler Jim Buie starts supporting SteveOuting.com and
SteveOuting.com tweets to his network
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Kachinglers broadcast their behavior to their social networks – Twitter already implemented, Facebook coming soon
Kachingler typaldos spreads her $5 and brags about it via an automatic monthly tweet that links to the list of supported sites
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Experimentation is key – doing something quickly and easily and learning from it is much better than over-intellectualization