cynthia typaldos, founder, kachingle introduces freemium sf bay area meetup
TRANSCRIPT
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7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
1/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 1
Freemium SF Bay
Meetupmeetup.com/freemium
December 13, 2012
San Francisco, CA
Sponsors
http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://sites.google.com/a/kachingle.com/kachingle-corp-wiki/Home/resources-2/new_logo_no_tag.png?attredirects=0http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
2/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 2
Agenda
Welcome from the FreemTeam What is Freemium?
SponsorsPayPal & Kachingle
Speaker Introductions (bios on handout)
Speaker Presentations
Panel Discussion (if time allows)
Raffle and Wrap-Up
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
3/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 3
Welcome from the FreemTeam
FreemiumSFBay Team Cynthia Typaldos, Founder, Kachingle, & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Anika Erdmann, Kachingle
Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups
How to join & participate see handout
WiFi access also on handout
Formal end at 9pm. Open after for networking.
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
4/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 4
Freemium Meetup News
Handout has lots of info
Meetups (usually) 2nd Thurs each monthswap SF/SV next month in SF Jan 10th
Tonight is 9th event | 514 members Please join at meetup.com/freemium
Speakers? Sponsors? Venues?
http://www.meetup.com/Freemiumhttp://www.meetup.com/Freemiumhttp://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
5/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 5
Freemium News
Google Apps ends freemium for businessabruptly with a blog post on Dec 6th.
o Individualswishing to use Googles web apps like Gmailand Google Drive should create a free personal Google
Account, which provides a seamless experience acrossall of our web services on any device.
o For Businesses, instead of two versions, there will be
one. Companies of all sizes will sign up for our premiumversion, Google Apps for Business, which includes 24/7phone support for any issue, a 25GB inbox, and a 99.9%uptime guarantee with no scheduled downtime. Pricing isstill $50 per user, per year.
http://googleenterprise.blogspot.com/2012/12/changes-to-google-apps-for-businesses.htmlhttp://googleenterprise.blogspot.com/2012/12/changes-to-google-apps-for-businesses.htmlhttp://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
6/22
www.kachingle.com | [email protected] | 650.376.0170
www.kachingle.com | [email protected] | 650.376.0170
Freemium Meetup December 13, 2012 6
Freemium News
IVP publishes white paper: FreemiumSoftware: A Guide for Startupsby Jules Maltz and Daniel Barneyivp.com/freemium
Interviewed freemium software leaders including37signals, Dropbox, Evernote, GitHub, HootSuite,New Relic, SurveyMonkey, Weebly, and Zendesk
Put together 6 lessons for freemium softwarebusinesses
http://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.ivp.com/assets/pdf/ivp_freemium_paper.pdfhttp://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
7/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 7
Freemium News
(freemium) vs (premium)
U.S. Market
Spotify now has >1M paid customers after 1 yr
Rhapsody has 1M paid customers after 10 yrs
Spotify active-user growth of 33 percent in thelast year vs paid subscriber growth of 25percent
Spotify gives limited free non-mobile access tonon-payers; Rhapsody requires payment fromthe outsethttp://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/
http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://paidcontent.org/2012/12/06/spotifys-progress-challenging-rhapsody-but-freemium-gap-growing/http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
8/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 8
Freemium News - Mobile
Freemium Games Make Up
80% Of $10B Mobile AppMarket In 2012
Freemium app revenuegrowth leaves premium inthe dust
Freemium app revenue is now dominatingpremium for developers on both iOS andAndroid, said App Annie. The analytics firmsaid that freemium apps generate 69% of theworldwide iOS app revenue and 75% of global
Android app revenues.
http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.ibtimes.com/flurry-freemium-games-make-80-10b-mobile-app-market-2012-936872http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
9/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 9
Freemiumers - YOU
Freemium Vendor?
Freemium user?
Neither (yet)?
Heard of the Penny Gap?
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
10/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 10
What is Freemium?
Bob's Buzzword of the Day: 'Freemium'Bob Rice, general managing partner with Tangent Capital Partners LLC,
explains "Freemium." (Source: Bloomberg)
http://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.youtube.com/watch?v=APfnrGSfVNshttp://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
11/22www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 11
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
12/22
www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 12
Sponsor PayPal
Steve OsbornRich McDerby
Steve Woloshin
Director, ProfessionalServices Integrations@HerbTCat
https://twitter.com/HerbTCathttps://twitter.com/HerbTCathttps://twitter.com/HerbTCathttp://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 13
Sponsor Kachingle: Our Freemium Story
Our Story - why we are entering the
Freemium marketplaceAvira
Conversionrates
Micro-paymentengine
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 14
Kachingle Our Solution for Freemium Vendors
Bundling to get over the penny gap co-market to share acquisition costs
Micropayments to get more people paying something
Usage-based fair to vendors and subscribers, hands-free
Bundling, Billing and Co-Marketing platform
for Applications
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7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 15
Kachingle Status
Developer site launched in Octoberwww.kachingle.com
Demo bundles and appsanyonecanplay around for free
Simple APIs for app integration
Web & PC mobile coming soon
http://www.kachingle.com/http://www.kachingle.com/http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 16
Kachingle Subscriber Bundle Examples
http://www.kachingle.com/ -
7/30/2019 Cynthia Typaldos, Founder, Kachingle Introduces Freemium SF Bay Area Meetup
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 17
Kachingle Point-based bundles!
http://www.kachingle.com/ -
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 18
Seeking App Vendors for first bundle talk to
me: [email protected] or Daniel Reid: [email protected]
Kachingle Formal Announcement early November
Simple APIs for subscriber authentication bundle partner logos, names bundle price more - see developer documentation available for web, pc apps now, mobile soon
mailto:[email protected]:[email protected]://www.kachingle.com/ -
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13, 2012 19
What our Speakers will Talk About
20 min each, followed by Q&A panel discussion (if time)
then the Formal end at 9pm
http://www.kachingle.com/ -
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Speakers
Eric BrunkerCloud Consultant at Dell
Laura Yecies
CEO at SugarSync
Mark StivingPricing Expert & Author atPragmatic Pricing
http://localhost/var/www/apps/conversion/tmp/scratch_1/dellcloud.comhttps://www.sugarsync.com/http://pragmaticpricing.com/http://pragmaticpricing.com/https://www.sugarsync.com/http://localhost/var/www/apps/conversion/tmp/scratch_1/dellcloud.com -
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Panel Discussion (if time)
Questions for any and all of the panelists Panel ends at 8:45pm 8:45pm-9pm raffle and wrap-up 9pm-10pm networking
Laura Yecies Eric Brunker Mark StivingSugarSync Dell Pragmatic Pricing
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www.kachingle.com | [email protected] | 650.376.0170www.kachingle.com | [email protected] | 650.376.0170Freemium Meetup December 13 2012 22
End
Freemium SF BayMeetupDecember 13, 2012
Silicon Valley, CA
www.meetup.com/freemium
http://www.kachingle.com/