how hulu created an employer brand that helped them scale during hypergrowth | talent connect 2016

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Page 1: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 2: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

Powering Play The Impact of Hulu’s Employer Brand

Page 3: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

NEW TITLE?

JESSICA WHEELERM A N A G E R , R E C R U I T I N G

Page 4: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

NEW TITLE?

mike photo and

name

MIKE ROCCOM A N A G E R , I N T E R N A L C O M M U N I C AT I O N S

Page 5: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

KEY TAKEAWAYSBUILD YOUR RECRUITMENT DREAM TEAM

CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES

SCALE WITH YOUR BUSINESS

EARN A BEST IN CLASS REPUTATION

Page 6: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 7: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 8: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 9: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 10: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 11: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

BUILD YOUR RECRUITMENT DREAM TEAM 1

Page 12: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

SUBJECT MATTER EXPERTS

OPERATIONS RECRUITMENT MARKETERS

DREAM TEAM

GENERALISTS

Page 13: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 14: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

450hires needed

2015

Page 15: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

CREATE A BRAND STORY TO FUEL THE RIGHT CANDIDATES2

Page 16: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 17: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 18: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 19: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 20: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 21: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 22: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

SCALE WITH YOUR BUSINESS3

Page 23: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

700hires needed

2016

Page 24: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 25: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 26: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

SOURCING CULTURE BRAND LOVE

THREE LEGS

Page 27: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

27

42%FOLLOWER GROWTH SINCE 2015

Page 28: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

ASK A RECRUITER

CAMPAIGN

1.54%E N G A G E M E N T

Page 29: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

GET TO KNOW OUR

HULUGANS

2.31%E N G A G E M E N T

Page 30: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

SAY HELLO TO THE

NULUGANS

2.46%E N G A G E M E N T

Page 31: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

EARN A BEST IN CLASS REPUTATION4

Page 32: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016
Page 33: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

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Page 34: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016

THANK YOU

/company/hulu/hulujobs /hulu_jobs

Page 35: How Hulu created an employer brand that helped them scale during hypergrowth | Talent Connect 2016