hulu presentation

Tuesday, November 9, 2010

The future of TV?


Consumers will be able to watch whatever they want to watch.

Whenever. Wherever. The world’s premium content is primarily going to be delivered and consumed over the

internet.


This will be disruptive to the existing distribution ecosystem. Significant value

will be created.


Brand advertisers will be able to have more targeted, more effective

communications with their prospective customers. Brand advertisers will be

far less willing to pay for waste, as they have done for the past 60 years.


This will be disruptive to existing brand advertising services. Significant value

will be created.


UsersContent Streams

Ad StreamsContent Partners

Advertising ClientsRevenue

000210$0

30 MM 260 MM800 MM

235 352 (Q3)

$240+ MM (2010)

Month 0.(Fall 2007)

Month 36. (Fall 2010)


We believe that advertising will play a very large role in the future of television.


Subscription Transaction Advertising

Source: Veronis Shuler 2010Tuesday, November 9, 2010

The relentless pursuit of better ways for brand advertising.


When it comes to the amount of advertising, lighten up.


26 minutes

1959 2010

22 minutes


Give advertisers your attention all at once...and receive value in return.


What if TV show promotional spots were smart?


63%

37%

Female Male

99%

1%

Female Male


Don’t like your current ad? Trade it out for another one.


The ads on Hulu are 55% more effective than the same ads in traditional channels.

Source: Nielsen IAGTuesday, November 9, 2010

0%

15%

30%

45%

60%

23%16%

29%22%

45%55%

!

!

!

Brand Recall

Message Recall

Cable PrimeCable Prime

Broadcast Prime Broadcast

Prime

Source: Nielsen IAG September 2010, 1 day post ad exposure A18-49

Ad Effectiveness


Advertisers get more for their money. Content owners make more money.


"Efficiency is doing things right. !Effectiveness is doing the right things." !Peter Drucker


The future of TV.


hulu presentation

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