how french companies specialized in mountain planning develop their business through the mountain...
TRANSCRIPT
How French companies specialized in mountain planning develop their business through the Cluster Montagne?
INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA
_ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR
ARMELLE SOLELHAC - @switchagency
_ Since 2012 _ A non profit public-private organization _ A network for mountain planning development & mountain management: studies, equipments, services _ Missions : § Consolidate french leadership
through innovation § Accompany mountain tourism
worldwide
CLUSTER MONTAGNE: WHAT IS IT?
Public ins*tu*ons
Training & research centers
Companies
_ 4 strategic fields: ▪ Information ▪ Innovation ▪ International ▪ Performance & human
ressources _ 7 expertises:
▪ Urban planning & Architecture
▪ Winter development ▪ Summer development ▪ Natural hazards ▪ Environment ▪ Governance & Public policy ▪ Training & Services
CLUSTER MONTAGNE: WHAT IS IT?
CLUSTER MONTAGNE: WHAT FOR?
_ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers
CLUSTER MONTAGNE: WHAT FOR?
_ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training
_ The mountain development sector in France in 2014:
300 Companies
5000 Jobs
1 billion € Turnover
FACTS & FIGURES
FACTS & FIGURES
143 members
122 companies
16 institutions
5 training
& research
8 staff members
60 actions for companies in France and abroad
_ The Cluster Montagne in 2014:
MONEY, MONEY, MONEY… _ An initiative of _ Supported by
_ And private partners
_ Annual budget:
60% public 40% private : memberships, services, partnerships
1.2 million € ➔ +/- 1,389,541.75 US$
OPERATIONAL TEAM
WORKING COMMITEE PERFORMANCE
WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE INFORMATION INNOVATION INTERNATIONAL
DO PROPOSALS OF ACTIONS FOR MEMBERS
BUREAU GO / No Go
BOARD OF DIRECTORS
GO / No Go
OPERATIONAL TEAM > IMPLEMENTATION
HOW DOES IT WORK?
+
_ 6 KSF:
KEY SUCESS FACTORS
INSTITUTIONAL SUPPORT
PRIVATE ACTORS
ACTIVE PRIVATE MEMBERS
OPERATIVE TEAM
DEDICATED STRUCTURE
BOARD
_ A collective strategy and dynamics: CO-OPETITON
_ This is not an union or a lobby: there is no political role! _ The cluster is a catalyst, but is not a substitute. _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members!
THE CLUSTER’S BOUNDARIES
_ 6 Main benefits:
MEMBERS BENEFITS
Get strategic information
Get involved in a dynamic network
Support your promotion in France and abroad
Improve your performance
Support for innovation
projects
Develop your International business
_ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet »
OUR FEEDBACK
_Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers
OUR FEEDBACK
_ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France?
NEXT CHALLENGES
_ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition!
CONCLUSION
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