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How French companies specialized in mountain planning develop their business through the Cluster Montagne?
INNOVATION SUMMIT January 28-29th, 2015 – Juneau, AK, USA
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_ 34, French, CEO of SWiTCH Inc. (USA) and SWiTCH s.a.s (Europe) _ SWiTCH: experiential marketing & communications agency specialized in tourism and action sports brands _ Active member of Cluster Mountain since 2012 _ To download this presentation: http://goo.gl/GfXGYR
ARMELLE SOLELHAC - @switchagency
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_ Since 2012 _ A non profit public-private organization _ A network for mountain planning development & mountain management: studies, equipments, services _ Missions : § Consolidate french leadership
through innovation § Accompany mountain tourism
worldwide
CLUSTER MONTAGNE: WHAT IS IT?
Public ins*tu*ons
Training & research centers
Companies
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_ 4 strategic fields: ▪ Information ▪ Innovation ▪ International ▪ Performance & human
ressources _ 7 expertises:
▪ Urban planning & Architecture
▪ Winter development ▪ Summer development ▪ Natural hazards ▪ Environment ▪ Governance & Public policy ▪ Training & Services
CLUSTER MONTAGNE: WHAT IS IT?
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CLUSTER MONTAGNE: WHAT FOR?
_ On mature markets: Introduction on new technologies & innovations _ On emergent markets: global offer _ Welcoming decisions makers
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CLUSTER MONTAGNE: WHAT FOR?
_ Expertise missions _ Events organisation: business forum _ Provide « turnkey » mountain resorts: Economical preparatory, masterplanning, investors research, infrastructures building, Equipment & Housing, Sites operation, professional training
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_ The mountain development sector in France in 2014:
300 Companies
5000 Jobs
1 billion € Turnover
FACTS & FIGURES
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FACTS & FIGURES
143 members
122 companies
16 institutions
5 training
& research
8 staff members
60 actions for companies in France and abroad
_ The Cluster Montagne in 2014:
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MONEY, MONEY, MONEY… _ An initiative of _ Supported by
_ And private partners
_ Annual budget:
60% public 40% private : memberships, services, partnerships
1.2 million € ➔ +/- 1,389,541.75 US$
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OPERATIONAL TEAM
WORKING COMMITEE PERFORMANCE
WORKING COMMITEE WORKING COMMITEE WORKING COMMITEE INFORMATION INNOVATION INTERNATIONAL
DO PROPOSALS OF ACTIONS FOR MEMBERS
BUREAU GO / No Go
BOARD OF DIRECTORS
GO / No Go
OPERATIONAL TEAM > IMPLEMENTATION
HOW DOES IT WORK?
+
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_ 6 KSF:
KEY SUCESS FACTORS
INSTITUTIONAL SUPPORT
PRIVATE ACTORS
ACTIVE PRIVATE MEMBERS
OPERATIVE TEAM
DEDICATED STRUCTURE
BOARD
_ A collective strategy and dynamics: CO-OPETITON
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_ This is not an union or a lobby: there is no political role! _ The cluster is a catalyst, but is not a substitute. _ This is not an outsourced R&D, sales or communications department for its members. _ It’s not a source of direct business for its members… although in reality there's a lot of business between members!
THE CLUSTER’S BOUNDARIES
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_ 6 Main benefits:
MEMBERS BENEFITS
Get strategic information
Get involved in a dynamic network
Support your promotion in France and abroad
Improve your performance
Support for innovation
projects
Develop your International business
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_ Communication: TV report & talkshow invitations _ International: Accompany & Preparation with international tradeshow « Mountain Planet »
OUR FEEDBACK
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_Information: strategical intelligence & data on domestic and foreign markets, on business opportunities, on innovation, etc. _ Networking: Meeting with decision makers from all around the world, meeting with members to create common offers
OUR FEEDBACK
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_ New challenges, new questions! _ Who can be a member? How about Italian or Swiss Cies? Shall we become an « European » Mountain Cluster? Or shall we stay limited to France? _ What is a french company? A company owned by french capital? A company that has its HQ located in France?
NEXT CHALLENGES
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_ Not a substitute, but a catalyst to your business: you get what you give! _ Perfect combination between public institutions, research centers and private companies! _ Co-opetition!
CONCLUSION
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Tel. + 33 (0) 450 275 349 Cell. + 33 (0) 675 705 859 [email protected]
www.switchconsulting.fr
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