how can companies develop optimal enterprise mobility strategy
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Implementing a mobile workforce management strategy is essential to developing a more flexible, innovative, and productive workforce. ClickSoftware asked 16 Mobility Experts to give what they deem the most important piece of advice to successfully implementing a mobility strategy and reaping the benefits it can provide. Here’s what they had to say.TRANSCRIPT
Here’s what they had to say
We asked 16 Mobility Experts to give what they deem the most important
piece of advice to successfully implementing a mobility strategy and
reaping the benefits it can provide.
Be sure to get all of the key stakeholders involved including: legal, human resources,
labor relations, and of course security and compliance. Also, bring business
unit managers into the discussions with decisions like who should get a company-
provided phone versus using their own device and what kind of stipend (if any) the company is going to pay that will have an impact on employee satisfaction and go
beyond IT’s purview.
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Michael Finneran Principal, dBrn Associates, Inc.
Users must be able to use whatever device they prefer, execute any application they require, and access any data stream they
need. On the other side, IT must be able to control (and track) whatever users want to use (bandwidth, computing, data, etc.) and
wherever users want to go, inside or outside the enterprise network. Mobile networks, while offering tremendous efficiency and effectiveness gains, need to be protected
from both the known and the unknown user. With thanks to the first Spiderman movie... “With great power (mobility) comes great
responsibility (control).”
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Mark LeavyChief Analyst, The First Tracks
A comprehensive mobile-aware development and management strategy will be the
foundation of every successful business. While there are numerous technical and
business challenges a company must address, a mobile enablement strategy should include
at least the following areas:
Maribel LopezPrincipal Analyst, Lopez
Research LLC
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Click here to read the rest of Maribel’s advice...
It’s especially important for organizations putting together their Enterprise mobility
strategy to be mindful of architectural considerations. How does mobility fit into the
existing Enterprise Architecture strategy? How can an organization leverage both
Cloud Computing and enterprise mobility to address legacy application issues? And how
do mobile devices fit into existing application architectures?
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Jason BloombergPresident, ZapThink
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It all comes down to one word: Adoption.We are starting to shake up the enterprise
mobility world, and shift the common questions from “How much will this cost?”
and “How long to develop?” to “Will it be adopted?”
Dan Di Massa Mobile Enterprise Adoption
Strategist, Innovi.Mobi
www.clicksoftware.com
Click here to read the rest of Dan’s advice...
Build a flexible strategy so you can pick the right technology for the job. A lot of debate is flying around the industry regarding HTML5 and native applications and which approach
is better. Each technology has its benefits and drawbacks, but at the end of the day the key to success is matching the right technology
with available skill sets to create applications that meet requirements.
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Peter CrockerFounder & Principal Analyst, Smith’s Point Analytics LLC
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Think big and begin today. Developing an enterprise mobility strategy can be a daunting task. The pace of change in the mobile sector
is frenetic and the sphere of influence on ‘traditional’ IT decisions – when considering
trends like BYOD – provides sufficient excuses to postpone any major initiatives.
However, the fundamental truths of the force multiplier of mobile solutions as a result of
the advances we have witnessed with mobile technology, the expanding mobile workforce, and the proliferation of enterprise mobile use
cases, all point to an increasingly mobile world.
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David KrebsVice President, Enterprise Mobility & Connected Devices, VDC Research
Click here to read the rest of David’s advice...
Understand where your business, market place, competitors and industry are going with mobility
and anticipate that in your plan.
Kevin BenedictHead Analyst, SMAC (Social, Mobile,
Analytics and Cloud), Cognizant Technology Solutions
Considerations for a mobile strategy include security for compliance, device management
for administration and application development techniques for optimal user experience.
You cannot lose sight of analytics to deliver personalization and services leveraging rich
context only possible from data harvested from mobile interactions.
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Larry Carvalho Principal Consultant,
RobustCloud
Design & Develop like a startup, think like an enterprise and be an IT service broker. Over
the last three years building mobile apps with my global business unit partners for tablets
and phones, it has become very clear that creativity, speed and flexibility are required at
all levels of a mobile strategy.
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Jim Freeland IT Manager, Medtronic
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Your mobile strategy should be driven by your specific business needs and business opportunities. No other business is exactly
like yours. Understanding how a mobile workforce with the right mobile tools can enhance your business should be the key
driver for all decisions around mobility. With a clear understanding of the jobs that your
mobile workforce will address, you can follow the data to determine what devices, apps, and infrastructure will be required to deliver the business value safely and efficiently. BYOD will continue to gain traction, so embrace it.
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Brian Duckering Manager Enterprise Mobility,
Symantec
Click here to read the rest of Brian’s advice...
Make sure your enterprise mobility strategy can fulfill the following essential requirements:
(a) it drives costs down while increasing user (b) it extends Enterprise communications to the
smartphones and tablets users know and love in a secure and easy to use manner, and (c) it supports
integration with heterogeneous UC solutions from multiple vendors allowing your enterprise flexibility
in their strategy. If not, maybe you need to rethink things.
Christian Gilby Senior Manager, ShoreTel Mobility
The key to an effective deployment is to know the who, what, and where of your organization before
developing any mobility policies. Who is using a mobile device, what types of devices are they using,
and where is the data coming from that is going out to those devices. That understanding more than anything else will allow IT to properly and
effectively develop and, most importantly, enforce realistic mobile policies for employees.
Chris HazeltonResearch Director, Mobile & Wireless
www.clicksoftware.com
When it comes to developing a mobility strategy, the first thing I’d say to enterprise
strategists is this: start with your employees. The enterprise mobile environment is being changed by a consumer-driven force, BYOD,
and every employee is first and foremost a consumer. It makes no sense to have a policy
that doesn’t acknowledge and include the input of the very people that are necessitating its existence in the first place – keeping them
out of the loop is more likely to end with people bypassing IT policies to find their own
(probably insecure) way of working; one of the primary drivers of BYOD in the first place.
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Richard Absalom Analyst, Consumer Impact Technology
Click here to read the rest of Richard’s advice...
When working with clients in the formation of the mobility strategy, here are some specific
things that I encourage them to consider including: End user experience – How will the end user use their mobile device once
the company has developed its solutions? If you start from the experience perspective, it
allows you to back into what you need to do in order to deliver an optimal experience.
Jeffrey WallaceAssistant Vice President, Cognizant
Mobile Services Practice
Click here to read the rest of Jeffrey’s advice...
www.clicksoftware.com
Find the right balance between security and flexibility. With flexibility comes
improved adoption, efficiency, and corporate productivity. An overly heavy-handed
enterprise mobile security approach for the sake of security, on the other hand, will only further create onerous IT policies and
hurdles that reduce employee satisfaction and productivity of the workforce.
Not to mention, it’s an extra burden to administer and manage.
www.clicksoftware.com
Gavin KimChief Commercial Officer,
NQ Mobile
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