hotel interactive media kit · 5,393 resort 497 spa hotel 1,565 extended stay 5,237 convention,...

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Hotel Interactive

155 East Main Street Smithtown, NY 11787

Phone: (631)424-7755

www.hotelinteractive.com [email protected]

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@hotelinteractiv

2010-2011 Media Kit


The Ultimate Web Portal for the Savvy Professional The Hotel Interactive Network is the ultimate portal for the savvy hospitality professional since 1998. This vertical trade portal excels in bringing buyers and sellers together through unparalleled business tools, quality news features, events, extensive reference material, and innovative e-learning and e-commerce capabilities. The Hotel Interactive Network provides a Daily E-Newsletter to keep hotel executives updated with the timeliest, most insightful and relevant hospitality-related news available anywhere! Hotel Interactive is the only publication to deliver original content daily. Register for your free subscription today and get lodging information delivered electronically to your choice of mediums (PC or mobile device). Monthly Visit / View Statistics (September 2010)

100,854 Number of Unique Visitors 8,228,601 Total Page Views

12:18 Average Visit Duration 16.6 Average Visits per Visitor

21 Business days for the Month 69,172 Buyers in U.S.A.

www.hotelinteractive.com


Premier Portal to the Hospitality Industry With a subscriber base over 89,000, the Hotel Interactive Network is by far the largest of its kind in the Hotel Industry.

Hotel Interactive Network Subscriber Base 69,172 Buyer 12,932 Supplier 7,356 All Other

89,460 Total subscribers with email addresses

• 94% U.S.A. based email addresses • Last Update November 19, 2010

Buyer77%

Supplier15%

All Other8%

Hotel Interactive NetworkSubscriber Base


U.S.A. Based Purchasing Decision-Makers

Breakdown by Executive & Management 41,214 General Manager 4,048 Owners / Developers

Breakdown by Ownership Type

37,053 Branded 22,032 Independently Owned

Breakdown by Purchasing Discipline

45,108 FF&E, Design & Décor 47,363 OS&E 44,641 Construction & Renovation 48,814 Housekeeping 48,384 Engineering, Maintenance 48,400 F&B Consumables 48,658 F&B Equipment & General 47,761 Finance 48,062 Technology 48,081 Marketing

Breakdown by Company Type

51,464 Individual Property 13,404 Multiple Properties (Ownership, Dvlpmt, REIT) 2,061 Architects, Designers, Purchasing Co. 6,985 Management Company 3,846 Other (Finance, Franchise, Membership,

Restaurant)

Breakdown by Hotel Rating 5,492 Upper-Upscale 9,764 Upscale

20,363 Midscale 8,941 Economy

Breakdown by Food & Beverage 20,382 Full Service F&B 14,149 Continental Breakfast Only 16,656 No Food Service

Breakdown by Property Room Size 31,033 1 - 99 rooms 15,901 100 - 199 rooms 4,997 200 - 299 rooms 9,579 300 or more rooms

Breakdown by Property Type 50,164 Hotel, Motel or Lodge 6,232 Boutique 5,393 Resort

497 Spa Hotel 1,565 Extended Stay 5,237 Convention, Conference Hotel 4,851 Gaming Hotel / Casino 1,374 Timeshare / Condo

Numbers represent Purchasing Decision-Makers in the U.S.A. by specified category.


Buyer / Supplier Business Building Solutions

The Daily E-News is the premier industry electronic newsletter providing original content every day and the timeliest, most insightful and relevant hospitality related news available anywhere!

Join key industry experts through Hotel Interactive Editorial Web Seminars, an online panel discussion to hear about the most important topics facing the Hotel Industry. The Hotel Interactive community will have the opportunity to interact, real time, with our panelists.

The Hotel Interactive ePromotion Builder offers the most innovative eMarketing program in the history of the lodging industry. Your message can be instantly targeted to specific decision-makers by purchasing authority, region, property size, etc.

Hotel Interactive Radio Shows are a series of free audio downloads designed to provide hotel executives with top quality information about the most pressing issues facing the hotel industry today and tomorrow.

BITAC is an educational and relationship building conference focusing exclusively on hospitality procurement. Buyers and suppliers are matched on product interest and meet one-on-one in a highly productive two plus days and create relationships that would normally take years.

Buyer Interactive offers a web-based interactive marketplace designed specifically for the hospitality industry. Buyers have instant access to the entire Buyer Interactive Supplier database to easily conduct Supplier research, request pricing and place orders.


ePROMOTION BUILDER

Most Comprehensive List of Purchasing Decision-Makers in the Industry!

Hotel Interactive's ePromotion Builder is the best and most efficient way to reach hotel industry decision-makers throughout the U.S.A. Hotel Interactive has put together the largest and most comprehensive demographic list of lodging establishments and their buyer decision-makers this industry has ever seen!

Identify your target today! www.hotelinteractive.com/promotion.aspx

Through our online self-service ePromotion Builder you will be able to target relevant hospitality executives and send your customized message or advertising promotion.

• Campaigns tailored and filtered to meet your objectives

• Multitude of filtered categories to target your most sought after prospects

• Easy to use model-No technical expertise required

• Create a customized promotion, letter, video or use one of our engaging templates

• Test drive application with no obligation

• Only one promotion is sent per day from Hotel Interactive, a recognized and trusted source in the industry.

Pricing:

• $350 CPM (Cost Per Thousand) email addresses

• Minimum Purchase: $1,500 net

For more information, contact: David Matthews | Vice President of Digital Sales

(631)424-7755 x108 | [email protected]


WEB SEMINARS

Position Your Company as Experts and Thought Leaders Join Glenn Haussman, Hotel Interactive’s Editor-in-Chief, and key industry experts in an online panel discussion to hear about the most important topics facing the Hotel Industry. Through online streaming audio, live Q&A, and advanced polling capabilities, the Hotel Interactive community of hotel executives will have the opportunity to interact, real time, with our panelists.

Sponsors Receive: • Significant branding on all web seminar related

promotional emails and websites • Contact information of registrants provided as leads • Optional to be included on panel of experts • Webinar archived on Hotel Interactive for up to one full

year • And much more, contact for more details

The hotel executive audience views, listens and participates in the program via web interface for free. Pricing:

• $15,000 net Sole Sponsor • $10,000 net Co-Sponsor

Watch and listen to our last seminar: www.hotelinteractive.com/webinar.aspx

For more information, contact:

David Matthews | Vice President of Digital Sales (631)424-7755 x108 | [email protected]


RADIO SHOW | PODCAST

Discuss Pressing Issues Facing the Hotel Industry Today Hotel Interactive’s Radio Show is a series of free audio downloads designed to provide hotel executives with top quality information about the most pressing issues facing the hotel industry today and tomorrow. The Radio Show will feature talks, commentary and discussions with Glenn Haussmann of Hotel Interactive and other industry personalities.

• Radio Show sponsors receive branding and commercial mentions on the audio podcast recording by Glenn Haussman, AND your company logo on the website.

• The Radio Show is promoted on the Hotel Interactive website and the Daily E-News to drive awareness and visitors to listen.

Pricing:

• 1 month = $2,500 (4 podcasts)

• 3 months = $7,000 (at least 10 podcasts)

• 6 months = $13,500 (at least 20 podcasts)

Listen Now: www.hotelinteractive.com/radio.aspx




Advertising Opportunities Online Banner Advertising: www.hotelinteractive.com Large rotating leader board banner on the Hotel Interactive home page AND all other content pages. Include a link to a destination of your choice to direct hoteliers to your site.

• Dimensions 600 x 75 pixels • Gif or Jpeg

Pricing: • $950 per month for three (3) months • $850 per month for six (6) months • $750 per month for twelve (12) months

www.hotelinteractive.com/enews.aspx The Daily E-News is the premier industry electronic newsletter providing original content every day and the most timely, insightful and relevant hospitality-related news available anywhere! Your Logo link to the destination of your choice and be featured on the right side bar on every Daily E-News and all Hotel Interactive content sites, including the home page.

Pricing: • $3,250 per month for three (3) months • $2,950 per month for six (6) months • $2,450 per month for twelve (12) months




Online Procurement Community Buyer Interactive offers a web-based interactive marketplace providing cutting edge technology and up-to-date news content designed specifically for the hospitality industry. Buyer Interactive provides online procurement services to our community of buyers and suppliers that bring added value and increased profits to help strengthen the bottom line. Purchasing Executives are able to research and source hospitality industry products and services. You will have the ability to create and obtain competitive bids effortless and efficiently through the Buyer Interactive website data base of manufacturer and distributor programs. Suppliers will have the opportunity to promote their products and services by creating an online company profile including logos, company information, press releases, product overviews and more. Buyer Interactive is great exposure for suppliers interested in making their programs available to pre-qualified purchasing decision makers at the times when they are ready to buy!

www.buyerinteractive.com

For more information, contact: Ken Cisneros | VP Buyer Interactive


Mike McKiski | Vice President of National Programs (631)424-7755 x122 | [email protected]


The #1 Event in the Hospitality Industry!

[Belden Associates Study 2009] BITAC puts you in front of top lodging executives from prominent independent & branded properties, and large corporate brands who are responsible for purchasing your products! In 2+ days, you will be provided countless opportunities to engage with some of the leading decision-makers in the industry today. It would take a considerable amount of time and money to travel and build relationships with so many decision-makers outside this unique forum.

BITAC does not resemble a traditional conference or trade show in any sense. Participating suppliers are matched with top decision-makers for prequalified one-on-one meetings.

Other unique opportunities like unequaled networking time, exceptional activities, and interactive panel discussions provide the means to create career and company defining relationships.

BITAC is an incredible opportunity that you simply can’t miss. It is the most productive and cost-effective method to meet the crème de la crème of the industry.

Each BITAC event is focused on different products and service areas and the top buying decision-makers specifically seeking those products and services. Visit www.bitac.net to determine which event best suits your product.

For more information, contact: Tim Gage | National Account Manager

(631)424-7755 x101 | [email protected] Adam DeSimone | National Account Manager

(631)424-7755 x109 | [email protected] 2

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BITAC™ Food & Beverage Westin Diplomat Resort & Spa

Hollywood, Florida January 30 - February 1, 2011

BITAC™ Luxury The Fairmont Southampton

Southampton, Bermuda March 27 - 29, 2011

BITAC™ Tech & Ops El Conquistador Resort Fajardo, Puerto Rico

May 1 - 3, 2011

BITAC™ Purchasing & Design East The Peabody Orlando

Orlando, Florida July 17 - 19, 2011

BITAC™ Purchasing & Design West La Quinta Resort & Club

La Quinta, California October 16 - 18, 2011

BITAC™ Owners Event The Breakers

Palm Beach, Florida December 4 - 6, 2011

www.bitac.net


Contact Information ADVERTISING & MARKETING INQUIRIES Corey McCarthy Vice President Sales (631)424-7755 x132 [email protected]

David Matthews Vice President of Digital Sales (631)424-7755 x108 [email protected]

BITAC EVENTS Tim Gage National Account Manager (631)424-7755 x101 [email protected]

BUYER INTERACTIVE Ken Cisneros Vice President Buyer Interactive (631)424-7755 x125 [email protected]

Mike McKiski Vice President of National Programs (631)424-7755 x122 [email protected]

EDITORIAL & PRESS RELEASESGlenn Haussman Editor in Chief (631)424-7755 x135 [email protected]

Beth Kormanik Editor (631)424-7755 x124 [email protected]

hotel interactive media kit · 5,393 resort 497 spa hotel 1,565 extended stay 5,237 convention,...

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