Toni Aiken, Professional Development

Nadia Davis, Advocacy Tools

Sara Sanders, State Affiliate Tools

Liz Cowles, PR Tools and Promoting Your Program

Sarah Murphy Youssef, Social Media Strategy

HOT TOPICS IN SCHOOL NUTRITION

SESSION OVERVIEW

Hear from SNA HQ Staff on Available Tools covering:

Professional Development

Advocacy

State Affiliate Tools

PR and Promoting Your Program

Social Media / Twitter

How will the roundtable discussions work?

Why do we have index cards?

PROFESSIONAL DEVELOPMENT

ADVOCACY TOOLS…

SNA Website

Tuesday Morning

Legislative Action Center

SNA Action Network

SNA’S GRASSROOTS STRENGTH

Action Networks

Importance of Allied

Partners/Organizations

Position Paper

INFORMATION IS STRENGTH

SNA Website

Legislative Tools

Action Center

Tuesday Morning

LAC: www.schoolnutrition.org/Meetings/LAC/2017/

STATE SUPPORT CENTER

STATE SUPPORT CENTER

RESOURCES FOR:

► Governance

► Membership

► Newsletter

► Conference

► Certificate & SNS Program

► Local Chapters

MEMBERSHIP RESOURCES

YOU’LL FIND. . .

Membership Elevator

Speech Star Club

Materials SNA Awards Toolkit

SDM Guide

Tips, templates &

more!

SNA’S PR TOOLS

SNA’S PR TOOLS

Visit www.schoolnutrition.org/pr

SNA PR Campaign resources

Media outreach guides

Talking points

Backpack brochures

And more!

SchoolNutrition.org/PR

PR CAMPAIGN - ADS

PR CAMPAIGN - RESOURCES

A. Customizable Flyers

B. Shareable Content

C. VideoA

C

www.SchoolNutrition.org/PRcampaign

B

C

TRAYTALK.ORGFACEBOOK.COM/TRAYTALK

SchoolNutrition.org/PR

PR WEBINARS

Visit SchoolNutrition.org/Webinar/Archives

KEY AREA: COMMUNICATIONS & MARKETING

Promoting School Meal Programs

Media 101: Best Ways to Work with the Media

Social Media: Start Creating a Strategy!

And more!

SchoolNutrition.org/SchoolMeals

NSLW 2017

NSBW 2018

www.SchoolNutrition.org/NSLW

www.SchoolNutrition.org/NSBW

www.SchoolNutrition.org/SLHD

SCHOOL LUNCH HERO DAY:

THE BASICS

SNA partnered with Jarrett Krosoczka, author of the “Lunch Lady” series, to launch School Lunch Hero Day

Held annually in May, this is a special day of celebration for school nutrition employees working in the cafeteria

Cafeteria managers and employees are honored with cards, gifts, thank-yous, etc.

May 5, 2017

www.SchoolNutrition.org/SLHD

STUDENT ENGAGEMENT

TOOLS

www.schoolnutrition.org/eng

age

SOCIAL MEDIA

Facebook vs. Twitter

Release information

Learn what the buzz is

Share the positive

Balance the challenges with positive

RESOURCES FOR:

@SCHOOLLUNCH GOALS

RELEASE INFORMATION

THE SELECTIVE-SOCIAL MEDIA RESPONSE

Respond to the negative with positive.

Respond to the inaccurate with data.

Talk about broad challenges.

Apply discretion and use appropriate engagement.

SNA MEMBERS CAN…

Support @schoollunch through your own examples

Share what’s going on in your district

Engage in the local conversation – students, communities, parents

Connect to the national conversation

• What we ask of YOU!

• Engage Students

• Engage Parents

• Engage Communities

• Engage Congress

ENGAGE PARENTS EXAMPLE…

AT #LAC17 ENGAGE WITH

CONGRESS!

TIME FOR ROUNDTABLE DISCUSSION