Toni Aiken, Professional Development
Nadia Davis, Advocacy Tools
Sara Sanders, State Affiliate Tools
Liz Cowles, PR Tools and Promoting Your Program
Sarah Murphy Youssef, Social Media Strategy
HOT TOPICS IN SCHOOL NUTRITION
SESSION OVERVIEW
Hear from SNA HQ Staff on Available Tools covering:
Professional Development
Advocacy
State Affiliate Tools
PR and Promoting Your Program
Social Media / Twitter
How will the roundtable discussions work?
Why do we have index cards?
PROFESSIONAL DEVELOPMENT
ADVOCACY TOOLS…
SNA Website
Tuesday Morning
Legislative Action Center
SNA Action Network
SNA’S GRASSROOTS STRENGTH
Action Networks
Importance of Allied
Partners/Organizations
Position Paper
INFORMATION IS STRENGTH
SNA Website
Legislative Tools
Action Center
Tuesday Morning
LAC: www.schoolnutrition.org/Meetings/LAC/2017/
STATE SUPPORT CENTER
STATE SUPPORT CENTER
RESOURCES FOR:
► Governance
► Membership
► Newsletter
► Conference
► Certificate & SNS Program
► Local Chapters
MEMBERSHIP RESOURCES
YOU’LL FIND. . .
Membership Elevator
Speech Star Club
Materials SNA Awards Toolkit
SDM Guide
Tips, templates &
more!
SNA’S PR TOOLS
SNA’S PR TOOLS
Visit www.schoolnutrition.org/pr
SNA PR Campaign resources
Media outreach guides
Talking points
Backpack brochures
And more!
SchoolNutrition.org/PR
PR CAMPAIGN - ADS
PR CAMPAIGN - RESOURCES
A. Customizable Flyers
B. Shareable Content
C. VideoA
C
www.SchoolNutrition.org/PRcampaign
B
C
TRAYTALK.ORGFACEBOOK.COM/TRAYTALK
SchoolNutrition.org/PR
PR WEBINARS
Visit SchoolNutrition.org/Webinar/Archives
KEY AREA: COMMUNICATIONS & MARKETING
Promoting School Meal Programs
Media 101: Best Ways to Work with the Media
Social Media: Start Creating a Strategy!
And more!
SchoolNutrition.org/SchoolMeals
NSLW 2017
NSBW 2018
www.SchoolNutrition.org/NSLW
www.SchoolNutrition.org/NSBW
www.SchoolNutrition.org/SLHD
SCHOOL LUNCH HERO DAY:
THE BASICS
SNA partnered with Jarrett Krosoczka, author of the “Lunch Lady” series, to launch School Lunch Hero Day
Held annually in May, this is a special day of celebration for school nutrition employees working in the cafeteria
Cafeteria managers and employees are honored with cards, gifts, thank-yous, etc.
May 5, 2017
www.SchoolNutrition.org/SLHD
STUDENT ENGAGEMENT
TOOLS
www.schoolnutrition.org/eng
age
SOCIAL MEDIA
Facebook vs. Twitter
Release information
Learn what the buzz is
Share the positive
Balance the challenges with positive
RESOURCES FOR:
@SCHOOLLUNCH GOALS
RELEASE INFORMATION
THE SELECTIVE-SOCIAL MEDIA RESPONSE
Respond to the negative with positive.
Respond to the inaccurate with data.
Talk about broad challenges.
Apply discretion and use appropriate engagement.
SNA MEMBERS CAN…
Support @schoollunch through your own examples
Share what’s going on in your district
Engage in the local conversation – students, communities, parents
Connect to the national conversation
• What we ask of YOU!
• Engage Students
• Engage Parents
• Engage Communities
• Engage Congress
ENGAGE PARENTS EXAMPLE…
AT #LAC17 ENGAGE WITH
CONGRESS!
TIME FOR ROUNDTABLE DISCUSSION