hot or not: the disruptive tech outlook for 2011
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As you start out the new year, what new technologies should be on your radar, and which ones can you safely ignore? Charlene Li, founder of Altimeter Group and author of “Open Leadership” and “Groundswell” will provide her take on what the new year will bring. Topics will include the rise and use of social data, the evolution of new search technologies, and the evolution of consumer experiences.But more than just a rundown of new technologies, the evening will focus on what companies today need to do to prepare for this disruptive future. You’ll walk out at the end of the evening armed with pragmatic, practical steps to take.Presented at the San Francisco American Marketing Association chapter meeting, January 26, 2011TRANSCRIPT
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For SFAMAJanuary 26, 2011
Charlene LiFounder and Partner
Hot Or Not: The Disruptive Tech Outlook for 2011
© 2011 Altimeter Group
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Source: Wordle.net
© 2011 Altimeter Group
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Detecting disruptions that matter
User Experience•Is it easy for people to use?
•Does it enable people to connect in new ways?
Business Model•Does it tap new revenue streams?
•Is it done at a lower cost?
Value Networks•Does it change the flow of value?
•Does it shift power from one player to another?
© 2011 Altimeter Group
“How personal relationships, individual opinions, powerful storytelling and social capital are helping brands…become more believable.”
1) Likenomics (credit to Rohit Bhargava)4
© 2011 Altimeter Group
Special deals for special people
• Group Buying, Flash Sales, Member Sales, etc.
• Gilt, Ruelala, iDeeli, Facebook Deals
Local sales and retailers
• Group buying variation: Groupon and Living Social
• In-store check-ins: Shopkick and Checkpoints
Dynamic pricing
• Off and Away and Swoopo
Mobile price checking
• Amazon mobile apps, eBay platform
New payment methods: Square and Facebook Credits
2) New ways to sell5
© 2011 Altimeter Group
How shopping will change6
I walk into the store
And maps out planned and
promoted products
Store knows it’s me
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3) Next-generation search
Social sharing rises as a search ranking signal, esp in the enterprise
Create a social content hub to gain traction
Use microformats to highlight granularity (e.g. hProduct & hReview)
© 2011 Altimeter Group
Social monitoring merges with Web analytics
• HOT: Omniture, Coremetrics/IBM, Webtrends
Technology like Hadoop makes it easy for companies to tap “Big Data”
• E.g. New York Times making its archives public
• Twitter archived by Library of Congress
• Facebook Cassandra, Amazon Dynamo, Google BigTable
Data visualization tools make it easy to digest
Balancing privacy and personalization
4) Big Data8
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5) Enterprise social networking
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6) Game-ification
HOT! Connects people in new ways
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7) Extending print
QR Codes
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8) Curation
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9) Hashtag Chat http://bit.ly/hashtagchatlist
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10) Quora – quality Q&AMonitor your brand
Engage by being helpful
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11) DIY and Co-creation15
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Not Hot Yet in 2011: Augmented Reality
When scanning tech improves, will get hot
© 2011 Altimeter Group
User Experience Business Model Value Networks
LIkenomics ✔✔ ✔
New ways to sell ✔✔ ✔✔ ✔
Next-gen search ✔ ✔
Big data ✔ ✔✔
Enterprise soc net ✔ ✔✔
Gamification ✔✔✔ ✔ ✔
Extending print ✔ ✔✔
Curation ✔ ✔✔
Hashtag chat ✔
Quora ✔ ✔
DIY/ Co-creation ✔ ✔ ✔✔
Summary of disruptions17
© 2011 Altimeter Group
Bonus #1: Transparency
© 2011 Altimeter Group
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Bonus #2: Leadership
How to be out of control and
still in command
© 2011 Altimeter Group
It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is most adaptable to change.
- Charles Darwin
Preparing for disruption20
© 2011 Altimeter Group
Charlene Li
charleneli.com/blog
Twitter: charleneli
For slides, send an email to
For more information & to buy the
book
visit open-leadership.com
© 2010 Altimeter Group