hoosick rising 1 - kickoff - ed 101
DESCRIPTION
Hoosick NY is starting an exciting community planning campaign and recruitment strategy. This presentation was used to kick off the project and discuss trends in rural economic development.TRANSCRIPT
Project Initiation
May 14, 2014
Presentation By:
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Tonight’s Objectives?
1. Inform Leadership about Economic Development
• History of the economic development
• How economic transformation is impacting Hoosick
• What economic development means for Hoosick
• Ingredients for success
• What works in rural communities
2. Begin Capacity Building Process – Recruitment Campaign
• Why this is important
• The steps for building capacity and leadership in Hoosick
3. Discuss Existing Ideas
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History of Economic Development?
• History of the revitalization
• Poverty programs (1960’s)
• Urban renewal (60’s-70’s)
• Community development (1970’s-80’s)
• Planning (1980’s)
• Economic development (1990’s)
• Until 2008 - Fostering Private Investment
• Industrial parks
• Business attraction
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Economic Transformation
Source: Dr. John Finlay
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What is Economic Development Now?
Less about
• Marketing, Attraction & Incentives
More About
• Entrepreneurship & Innovation
• Collaboration – regionally
• Universities and Colleges
• Workforce
• Quality of life
5
What is Economic Development Now?
More About
• “Emerging technologies, creative individuals, small groups and companies, interlocking networks, connecting and disconnecting in the processes of continuous innovation.”
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Critical Ingredients To Success
1. Sound Feasible Plan
2. Funding & Incentives
3. Leadership – build capacity and manage implementation
But There Is More Now…..
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What Are The Most Successful RuralCommunities Doing?
• Creating business friendly environments
• Changing the culture of how a community perceives a business
• Streamlining business process
• Reducing individual interpretation of zoning regulations
• Welcoming
• Take care of what they have
• Entrepreneurship
• Quality of Life
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Successful Projects Require:
FinancialFeasibility
Citizen/Political Feasibility
MarketFeasibility
“Successful development initiatives require a sound understanding of market
trends, financial viability, and political feasibility.”
~Robert Camoin
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Project Scope
• Project Kickoff Meeting
• Community engagement, leadership, and capacity building
Recruitment Strategy
Community Leadership Training
• Economic Profile
Interviews
Review existing plan and fill in data-gaps
Retail sales/leakage analysis
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• Strengths Weaknesses Opportunities Threats (SWOT)
• Initiatives & Priority Projects
• Action Plan Matrix
• Draft & Final Strategy
• Quarterly Check-In
Understanding how community interacts
Community Leadership Training
Project Scope
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Moving Hoosick Rising Forward
Capacity Building Process
1. Branding the effort
2. Create excitement and interest
3. Attract the most vital resource – PEOPLE
4. Education and training:
• Rural economic development
• Leadership
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Moving Hoosick Rising Forward: Let’s Get Started
Tonight: Kick off the Recruitment Campaign
Need volunteers to:
• Agree upon brand/theme
• Develop the message
• Disseminate the message
• Plan Community Leadership Session (next visit)
• Lead social media advocates
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Rising
Recruitment Campaign: Let’s Get Started
1. Brand the effort: We think Hoosick Rising works!
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Zoning
Downtown Businesses
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Recruitment Campaign: Let’s Get Started
2. Craft the message
• What is Hoosick Rising about? What will we achieve?
• Why should residents and businesses get involved?
• How do people get involved? (Call to Action)
3. Disseminate the message
• Where does the Hoosick community get its local news?
• How to residents find out about local events?
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Recruitment Campaign: Let’s Get Started
4. Plan Community Leadership Session
• Economic development overview
• Strategic planning
• Role of community for planning and implementation
• Community leadership, project management
• Recruitment
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Recruitment Campaign: Let’s Get Started
5. Recruit Social Media Advocates
• Group of 15-20 people with large social media networks
• Share updates about Hoosick Rising efforts with their networks
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What are your project ideas?
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Conclusion: Hoosick Rising Steps
1. Build capacity - “Strength in numbers”
2. Build knowledge among the numbers
3. Identify and develop leadership
4. Create a plan of action based on consensus and buy-in
5. Develop the implementation management structure
6. Implement
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Reading Resources
Camoin Blog Articles
1. Three Things You Can Do to Help Your Region Transition to a New Economic Era, by Rob Camoin
2. Searching for a New Dynamic: Rethinking Economic Development, by Jim Damicis
3. The Importance of Local Social Networks for Economic Development, by Jim Damicis
4. Lessons in Downtown Redevelopment Success: The Story of Schenectady's Comeback, by Michael N’dolo
5. Implementation Success: Revisiting the Friends of Old Seven Impact Analysis, by Rachel Selsky
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Assignments: Hoosick Rising Steps
Camoin Blog Articles
7. Land Assembly: A Brief Overview, by Christa Franzi
8. The Role of Economic Development Organizations in Real Estate Development, by Rachel Selsky
9. Historic Mill Building Reuse Project – Success through Persistence and Multifold Incentives, by Michael N’dolo
http://www.camoinassociates.com/blog/
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