S A N D R A L U T T C H E N S - V A N A L L E N , C K D D I R E C T O R , I N S P I R E D L E A R N I N G , M A S T E R B R A N D C A B I N E T S

I n c .

2011

A N D B E Y O N D

15  

 

Home Layout Trends

Changing    lifestyles    call    for    changing    living    spaces    

10  

Inspire Me

Home Layout

Kitchen Design

Color & Style

Storage and Accessibility

Who  is  your  customer?  11  

Single Young couples Childless couples Traditional families Empty nesters Multi-generational First time buyer Move up buyer Stay & upgrade

Who  is  your  customer?  12  

24% Age 45-54 20% Age 55-64 18% Age 25-34 16% Age 35-44 16% Age 65+ 6% Age 18-24

6%  

18%  

16%  

24%  

20%  

16%  

Home  Layout  Trends  13  

What does Generation Y want and/or EXPECT?

Ages 20-34

Higher Quality items such as granite countertops

A result of years spent watching design shows

No need for dining rooms-Gen Y buyers will eat anywhere they want

Home  Layout  Trends  14  

What do WINKs want? (Women with Incomes & No Kids)

Safety Walk-In Closets Easy access to Laundry area Secure Doors Social Opportunities Quality Fixtures

By 2015 more than two out of every five households occupied by Gen Y people will be WINKs