home improvement enthusiasts · home renovation reach home improvement enthusiasts and help make...
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Zillow Group identifies home improvement enthusiasts as they explore and digest content across Zillow Group sites, inspiring and helping them make the perfect improvements to their home.
AUDIENCE DATA SIGNALS• Exploring home improvement content on Zillow Porchlight• Learning design tips from Trulia’s blog• Getting inspiration for home décor on Zillow Digs
65% of homeowners plan to make some sort of improvement to their home
17% of homeowners renovate their bathroom and 12% renovate their kitchen
63% of homeowners fix problems as they arise
70% of millennial homeowners use online resources when planning their home renovation
Reach home improvement
enthusiasts and help make their house
their dream home
Home Improvement Enthusiasts
ZILLOW INSIGHTSGiven that the typical homeowner has lived in their home
for 16 years, it’s no surprise that 60% of them say their
home could use a little updating in a few areas. The average
homeowner made 1.6 home improvements in the past year
and nearly two-thirds plan to make at least one
improvement in the next year. The projects homeowners
are most likely to tackle include landscaping, replacing
appliances, painting their home’s interior and improving
their bathroom.
All findings are from the Zillow Group 2018 Consumer Housing Trends Report
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