holiday season shopping cart abandonment: the global web performance epidemic
DESCRIPTION
The cold, hard, facts on the global web performance crisis sweeping the eCommerce world this holiday season - and the rising movement inviting all internet retailers and eCommerce software teams to fight back! A fun, light presentation on a serious topic for all online retail / eCommerce professionals and organizations - the risk of losing revenue and customers as a result of website performance issues especially during critically high traffic holiday season and cyber monday shopping surges. The content is packed with shocking industry data and statistics on shopping cart abandonment rates, online spending, the impact of web performance and revenue lost to page load time, online conversion rates, user purchasing behavior, customer retention, user experience and more!TRANSCRIPT
![Page 1: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/1.jpg)
![Page 2: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/2.jpg)
No shopping carts were harmed during the making of this slideshare.
![Page 3: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/3.jpg)
This year, online
spending will reach
$1.5 trillion
![Page 4: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/4.jpg)
Meanwhile, $3 trillion will
be lost due to global shopping
cart abandonment
![Page 5: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/5.jpg)
of all shopping carts will
be abandoned this year68
percent
![Page 6: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/6.jpg)
abandoned shopping carts
are due to slow load
time
1-in-5
![Page 7: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/7.jpg)
That amounts to $600 Billion
a year lost as a result of poor
web performance
![Page 8: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/8.jpg)
The average online
conversion rate is roughly
2.3%
percent
![Page 9: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/9.jpg)
In 1812,
Napoleon invaded
Russia with
422,000 troops
![Page 10: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/10.jpg)
In 1812,
Napoleon invaded
Russia with
422,000 troops
He returned with
only 10,000
troops
![Page 11: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/11.jpg)
Napoleon's conversion rate was
also roughly 2.3 percent
Napoleon Invasion of
Russia 1812Average online conversion rate:
2.3%
percent= 2.3%
percent
![Page 12: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/12.jpg)
As holiday shoppers drive up the traffic,
abandonment rates are rising in parallel as
frustrated users grow increasingly impatient
with poor performing sites
![Page 13: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/13.jpg)
There was even an abandoned
cart spotted this week at the
site where the Titanic sank
![Page 14: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/14.jpg)
Speaking of which…
Much like Rose, most
online shoppers don’t
leave with jack
![Page 15: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/15.jpg)
<1
percent
of new visitors will buy
on a first visit
![Page 16: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/16.jpg)
<1
percent
of new visitors will buy
on a first visit
25
percent
of abandoners will
never be seen again
![Page 17: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/17.jpg)
of conversions come
from visitors that you
already know, or know
you
90
percent
![Page 18: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/18.jpg)
Give them a reason to
come back
![Page 19: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/19.jpg)
User experience is everything
Wishing you, your shopping carts and users a happy, prosperous and performance issue free holiday season!
For more > > >
![Page 20: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/20.jpg)
Tweet us:
@alertsiteuxm#hearts4carts
Watch the video!
Internet Retailers Against Global Shopping Cart Abandonment
For more > > >
![Page 21: Holiday Season Shopping Cart Abandonment: The Global Web Performance Epidemic](https://reader036.vdocuments.site/reader036/viewer/2022081401/5594529d1a28abd34f8b46bd/html5/thumbnails/21.jpg)
24X7 Global
Performance Monitoring
Monitor web applications, APIs and third-
party applications.
Understand what end users are
experiencing.
Detect and identify problems at the code
level.