affiliate cart abandonment
DESCRIPTION
This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: Cart abandonment and bounce back emails can add 1-3% of conversion to an eCommerce site. Several affiliates have perfected this and make it easy to implement for a small commission.TRANSCRIPT
Affiliate Cart Abandonment
Hamrick.BizAffiliate Management
Bio
Chuck Hamrick is an outsourced program manager (OPM) in the Salt Lake City, UT area managing WiseFoodStorage, Tag2u, Salomon, Suunto and many more. Active in online marketing since 1999 with SEO, PPC, email marketing and lead gen. Full time Affiliate Manager since 2005 previously managing Carhartt, Backcountry, Ancestry, Register, Blue Man Group, CityPass. Admin/Moderator for ABestWeb.com affiliate forum and had a prior 13 years career in manufacturing as project management.
Cart Abandonment Types
• Email Retargeting• Exit Virtual Chat• Proactive Chat• Proactive Chat Bounce Back Email• Offsite Retargeting • Post-Sale Emails
Cart Abandonment - Email Retargeting
Cart Abandonment - Email Retargeting
Email Retargeting Offers
Bounce back emails in 1 hour, 24 hours at one offer:
COMEBACKFS Welcome to WiseFoodStorage.com. Limited Time Offer! Free Shipping will be applied at checkout!
then last bounce back at 48 hrs. with a higher offer:
COMEBACK5FS Welcome to WiseFoodStorage.com. Limited Time Offer! Your 5% discount and Free Shipping will be applied at checkout!
Exit Virtual Chat
Proactive Chat
Proactive Chat Bounce Back Email
Offsite Retargeting• Integrates datafeed with offsite digital ads to offer additional products. • Convert customers who have shown buyer intent with dynamic display ad
retargeting
Offsite Retargeting
Post-Sale Emails
AttributionInsight into multiple touch points by affiliates and other channels
AttributionIntroducer – Influencer - Closer
How many carts were saved
• 9,327 total e-Commerce Sales• 3,226 Affiliate Sales or 35%• 280 abandoned carts retrieved or 3%